Plenty CEO and co-founder Matt Barnard says his company is now competitive with organic competitors but critics say vertical farms are simply too expensive to run.

Are vertical farms ready for prime time?

Indoor farm companies say they’re scaling up, but many question their business model

Reuters – Leafy salad greens grown under banks of LED lights, with mist or drips of water are having their day in the sun. Several top U.S. indoor farms say they […] Read more











Farmers have improved their environmental performance — now they have to get out there and tell their story.

How to tell the sustainability story

Professor says production efficiency increases are legitimate argument

Increases in farm production efficiency continue to reduce the environment impact per unit of production. However, such messages are often technical. How well do they resonate with consumers looking at […] Read more