After a pandemic-induced boost, the latest public trust report from the Canadian Centre for Food Integrity indicates Canadians’ faith in the food system has fallen back to general historical trends. […] Read more
Public trust in Canada’s food system comes off pandemic high
Cost of living and other factors drive a return to pre-2020 consumer perceptions
Canadians like farmers but are confused by food system
Public trust report highlights “big picture” concerns
Fewer Canadians are concerned about pesticides, genetic engineering and other specific food subjects. But they are worried about the overall sustainability and affordability of Canada’s food system. The conclusion comes […] Read more
Opinion: Changing agriculture from the inside
Attracting more diversity to agriculture starts with change within
Jesse Wente shared some hard truths in his Canadian Centre for Food Integrity keynote presentation last month called Growing Organic Inclusion. Perhaps one of the biggest takeaways for me was […] Read more
Opinion: The privilege of many problems
Availability, authenticity and accountability are the hallmarks of a trusted food supply
“A person with empty stomach has one problem, but a person with full stomach has many.” Most Canadians are not used to worrying about access to food. Despite a few […] Read more
Food system support soars
Response to COVID-19 food challenges built greater confidence among consumers
A new report says Canadians have more confidence than ever in the food system, but concerns remain over rising costs. In its 2020 Public Trust Research Report, Trends in Trust […] Read more
Public relations groups create network on farm, food issues
Public relations and communications professionals from coast-to-coast have banded together to form Farmwork to Feed Canada (FTFC), a volunteer, not-for- profit initiative to support the farm and agri-food sectors amid […] Read more
Campaign aims to share food system stories
The Canadian Centre for Food Integrity hopes the campaign will help build public trust
The Canadian Centre for Food Integrity (CCFI) is stepping into a new role with the launch of a media campaign that tells the story of Canada’s food system. The CCFI […] Read more
Two national campaigns launched for food supply chains
It's good, one campaign says, but could the sector have done better, another asks
Ottawa — The Canadian Centre for Food Integrity is launching a new campaign to inform consumers on how the food system works. “It’s Good, Canada” will share personal stories of […] Read more
New CCFI president experienced in government and farm organizations
John Jamieson has been involved in agriculture in Prince Edward Island
The Canadian Centre for Food Integrity has announced the hiring of John Jamieson as its new president and chief executive officer. Jamieson has more than 25 years of senior leadership […] Read more
Social conversation tool shows importance of timely discussions
The tool identified times that the agriculture sector should be more engaged in online conversations
A new study provides further understanding into the tides of public opinion around Canadian food, how it’s grown, and the relationship consumers want with farmers and those that process their […] Read more