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Public relations and communications professionals from coast-to-coast have banded together to form Farmwork to Feed Canada (FTFC), a volunteer, not-for- profit initiative to support the farm and agri-food sectors amid the COVID-19 pandemic.
FTFC is creating a network for the exchange of information on important food issues, from farm labour to food security with the help of partners, such as the Canadian Centre for Food Integrity.
“The disruptive consequences of COVID-19 on Canada’s food system and the inspiring resilience of farmers, farmworkers and agri-food businesses from restaurants to grocery chains struck a chord with fellow communicators,” said Mark Gregory, managing partner at Locomotion PR, one of the founding members of the group.
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