The Grey County Junior Farmers have taken a new approach to agriculture education by hosting a self-guided tour of the county from Jul. 17 to Aug. 28. Those who take […] Read more
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Tag Archives social media
Junior farmers create Grey County tour
Editorial: Empathy can be a superpower
There was a discussion in mid-August on Twitter among people in the agriculture sector about empathy. It was fascinating and instructive and shows that agriculture, as I’ve often argued, is […] Read more
Achieving a state of #AndyClean
How the chase of an Ontario farmer’s equipment cleaning approval has become a global phenomenon
Combining elbow-grease and perfectionism to keep farm equipment pristine – that’s what it means to be #AndyClean. Such is the now globe-spanning hashtag originating with Andy Pasztor, a Norfolk County […] Read more
Comment: Should agriculture advocacy become activism?
The term ‘agvocate’ has made the agriculture sector feel good but probably doesn’t resonate with consumers
“Activist — A person who campaigns to bring about political or social change.” “Activism — Consists of efforts to promote, impede, direct, or intervene in social, political, economic, or environmental […] Read more
Opinion: Are our social media networks as valuable as we think?
Agriculture needs to evolve its networks beyond others in the sector
The agri-food industry was one of the first industries to embrace social media. Our sector was actively using social media a decade ago when social media platforms were just taking […] Read more
Young farmers jump into direct marketing with on-farm stores
Ontario producers see the benefit of events and local food networks, and their hard work is paying off
Some young farmers are making direct-to-consumer sales an important part of their farm business plan. They’re using creative thinking on events and bringing new skills to the expansion of their […] Read more
Editorial: Selling the story of food to reach consumers
There are several forces driving change in the way consumers act, and food companies and farmers need to make sure they’re ahead of them. At this point they are not, […] Read more
Sheep farmer tells her farm’s story using video
Sandi Brock is gaining a significant YouTube following for her video logs
There’s not a lot of filtering in the version of Sandi Brock’s sheep farm that she shows to the world. It’s real and it’s popular with viewers of her YouTube […] Read more
Agriculture lawyer calls for conviction of trespassing activists
Letter to attorney general decries recent dropping of charges against trespassers
Ontario agriculture lawyer Kurtis Andrews has written a letter to Ontario’s attorney general claiming that the lack of repercussions from a recent spate on animal rights activist activity in the […] Read more
Does agriculture need a ‘Jerry Maguire Manifesto’ moment?
We’re living through a second time of disruption in our sector since the introduction of the tractor. We’re watching our tractors now drive themselves, our cows be milked by robots […] Read more