Tamaran and Matt Mousseau raise Longhorns and Herefords on their farm near Hillsburgh.

Young farmers jump into direct marketing with on-farm stores

Ontario producers see the benefit of events and local food networks, and their hard work is paying off

Some young farmers are making direct-to-consumer sales an important part of their farm business plan. They’re using creative thinking on events and bringing new skills to the expansion of their businesses. Why it matters: Direct to consumer marketing can be an effective way for farmers to get more of the food dollar. But they have […] Read more

Editorial: Selling the story of food to reach consumers

There are several forces driving change in the way consumers act, and food companies and farmers need to make sure they’re ahead of them. At this point they are not, and are stuck in traditional boxes that are constraining to growth. The world is connecting via digital and social media into like-minded cabals. For whatever […] Read more

Sandi Brock in her Perth County sheep barn.

Sheep farmer tells her farm’s story using video

Sandi Brock is gaining a significant YouTube following for her video logs

There’s not a lot of filtering in the version of Sandi Brock’s sheep farm that she shows to the world. It’s real and it’s popular with viewers of her YouTube channel. On the channel she talks about what she does on her farm in great detail, from lambing processes to barn design to shipping to […] Read more

Charges were dropped recently against a woman who was accused of stealing a piglet from a barn.

Agriculture lawyer calls for conviction of trespassing activists

Letter to attorney general decries recent dropping of charges against trespassers

Ontario agriculture lawyer Kurtis Andrews has written a letter to Ontario’s attorney general claiming that the lack of repercussions from a recent spate on animal rights activist activity in the province is “nothing short of a breakdown of law and order”. Why it matters: An increase in animal rights activists trespassing on farms has created […] Read more



A recent study found that key conversations Canadians were having online in relations to food involved cannabis, climate change, genetically modified foods, and organics.

Social conversation tool shows importance of timely discussions

The tool identified times that the agriculture sector should be more engaged in online conversations

A new study provides further understanding into the tides of public opinion around Canadian food, how it’s grown, and the relationship consumers want with farmers and those that process their food. Public opinion: a study of Canadian conversations online on food and farming led by the Canadian Centre for Food Integrity (CCFI), uncovered how food, […] Read more

Editorial: The gaping difference

We’ve known for years that there’s a gaping chasm between the world view of some urbanites and the people who have made it their vocation to care for animals. Luckily for most, that chasm has not been physical. Animal rights activists and livestock farmers haven’t often met. There are some notable exceptions, including activists gaining […] Read more

Why won’t consumers listen?

Farmers have been trying to engage consumers for years — yet the work has had little impact

It happens at farm meetings across Canada. Speakers use words like “engagement” and then talk about how farmers can use Twitter and Facebook to influence people. This has been happening for years at agricultural conferences across Canada. Because of all those presentations, thousands of producers now use social media to connect with consumers and explain […] Read more


The film traces a chef-inspired meal’s ingredients back to their origins to explore how food is produced.

Film delves into urban-rural perspectives on food production

University student Dylan Sher spent time researching the origins of an entree served up in a popular Toronto restaurant

“My opinion is that the farmers don’t actually know the fight they’re in. They just know they’re in a fight.” That’s how soon-to-graduate University of Guelph ag business student Dylan Sher describes his goal in spending the past year writing and helping create the feature-length documentary film “Before the Plate,” which celebrated its premiere screening […] Read more