Reading Time: 3 minutes Stability was the benchmark word of success for not only our agri-food sector, but all of society. It was the white picket fence, house with a yard and car marked as the iconic ‘American Dream’ everyone aspired to. Stability meant security — get a job, buy a house, stay with the same company for 25+ […] Read more
Reading Time: 3 minutes “Activist — A person who campaigns to bring about political or social change.” “Activism — Consists of efforts to promote, impede, direct, or intervene in social, political, economic, or environmental reform with the desire to make changes in society.” The word “activist” appears to be a word that has gone mainstream. There are human rights […] Read more
Reading Time: 3 minutes I recently finished Gary Vaynerchuk’s book, The Thank You Economy, a book published in 2011 about the ever-changing consumer. It discusses how thinking with a consumer-centered mindset and putting consumers at the heart of everything you do would be the future for any brand or business to serve consumers. It’s hard to believe Vaynerchuk’s book […] Read more
Reading Time: 4 minutes The agri-food industry was one of the first industries to embrace social media. Our sector was actively using social media a decade ago when social media platforms were just taking off for business purposes. Social media opened doors for many of us, to connect with people we would have otherwise never had the chance to […] Read more
Reading Time: 4 minutes We’re living through a second time of disruption in our sector since the introduction of the tractor. We’re watching our tractors now drive themselves, our cows be milked by robots and our meat grown in labs. In short, we’re being replaced by robots and artificial intelligence in a very slow, but steady way. If there […] Read more
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