The Canadian Agricultural Human Resource Council released a report this fall that said 37 per cent of the Canadian agriculture sector will retire by 2029.

Comment: Where agriculture fits in a world of constant change

Change isn’t anything new to agriculture, but the sector’s image doesn’t reflect that reality

Reading Time: 3 minutes Stability was the benchmark word of success for not only our agri-food sector, but all of society. It was the white picket fence, house with a yard and car marked as the iconic ‘American Dream’ everyone aspired to. Stability meant security — get a job, buy a house, stay with the same company for 25+ […] Read more

If consumers don’t know what the word “agvocate” means, maybe it’s time to change it up with something more identifiable.

Comment: Should agriculture advocacy become activism?

The term ‘agvocate’ has made the agriculture sector feel good but probably doesn’t resonate with consumers

Reading Time: 3 minutes “Activist — A person who campaigns to bring about political or social change.” “Activism — Consists of efforts to promote, impede, direct, or intervene in social, political, economic, or environmental reform with the desire to make changes in society.” The word “activist” appears to be a word that has gone mainstream. There are human rights […] Read more

Comment: Consumers are driving the bus on food

They want product segmentation and most importantly, to understand the story (and people) behind their food

Reading Time: 3 minutes I recently finished Gary Vaynerchuk’s book, The Thank You Economy, a book published in 2011 about the ever-changing consumer. It discusses how thinking with a consumer-centered mindset and putting consumers at the heart of everything you do would be the future for any brand or business to serve consumers. It’s hard to believe Vaynerchuk’s book […] Read more

The way the agri-food industry uses social media needs to change.

Opinion: Are our social media networks as valuable as we think?

Agriculture needs to evolve its networks beyond others in the sector

Reading Time: 4 minutes The agri-food industry was one of the first industries to embrace social media. Our sector was actively using social media a decade ago when social media platforms were just taking off for business purposes. Social media opened doors for many of us, to connect with people we would have otherwise never had the chance to […] Read more