Reading Time: 2 minutes The Canadian Centre for Food Integrity (CCFI) is stepping into a new role with the launch of a media campaign that tells the story of Canada’s food system. The CCFI is funded by players throughout the food system from producers to retailers. It has, since its founding in 2016, focused on researching consumer attitudes toward […] Read more
Tag Archives Canadian Centre for Food Integrity
Campaign aims to share food system stories
The Canadian Centre for Food Integrity hopes the campaign will help build public trust
Two national campaigns launched for food supply chains
It's good, one campaign says, but could the sector have done better, another asks
Reading Time: 2 minutes Ottawa — The Canadian Centre for Food Integrity is launching a new campaign to inform consumers on how the food system works. “It’s Good, Canada” will share personal stories of Canadians working across the food supply chain and provide information about farming, transportation, processing, retail and production on its website. “It’s natural for Canadians to […] Read more
New CCFI president experienced in government and farm organizations
John Jamieson has been involved in agriculture in Prince Edward Island
Reading Time: < 1 minute The Canadian Centre for Food Integrity has announced the hiring of John Jamieson as its new president and chief executive officer. Jamieson has more than 25 years of senior leadership within Canada’s agri-food sector. Jamieson succeeds outgoing President Crystal Mackay, who served as the organization’s inaugural president. “We are delighted to have a respected leader […] Read more
Social conversation tool shows importance of timely discussions
The tool identified times that the agriculture sector should be more engaged in online conversations
Reading Time: 2 minutes A new study provides further understanding into the tides of public opinion around Canadian food, how it’s grown, and the relationship consumers want with farmers and those that process their food. Public opinion: a study of Canadian conversations online on food and farming led by the Canadian Centre for Food Integrity (CCFI), uncovered how food, […] Read more
How our brains analyze risk may help to open conversation to consumers
Language and method of delivery matter in the ability to overcome emotional responses
Reading Time: 2 minutes Dan Gardner, a New York Times best-selling author, explained at a recent food integrity forum that knowing how the human brain works when analyzing risk can be used to open conversations between producers and consumers. He told those attending the 2019 Canadian Centre for Food Integrity Food System Forum Series, that the consumer is becoming […] Read more
Who should be trusted when it comes to the science of food safety?
The eating habits of consumers are changing and pop culture may be a big reason
Reading Time: 3 minutes Consumers are changing their eating habits, sometimes sparked by health restrictions and ethical reasoning, but misinformation is presenting farmers with their biggest struggle, said a University of Alberta professor. Dr. Timothy Caulfield told the crowd at the recent Canadian Centre for Food Integrity Food System Forum Series, that there is a breakdown in trust happening […] Read more
Why won’t consumers listen?
Farmers have been trying to engage consumers for years — yet the work has had little impact
Reading Time: 6 minutes It happens at farm meetings across Canada. Speakers use words like “engagement” and then talk about how farmers can use Twitter and Facebook to influence people. This has been happening for years at agricultural conferences across Canada. Because of all those presentations, thousands of producers now use social media to connect with consumers and explain […] Read more
Public trust in agriculture declines
A yearly study found that trust declined for the first time in several years
Reading Time: 3 minutes Consumers are taking a dimmer view of the Canadian food system, according to an organization set up to improve the perceptions of Canada’s food industry. The Canadian Centre for Food Integrity found in a large-scale study of adult Canadians, that 36 per cent of consumers felt the food system was headed in the right direction, […] Read more
Opinion: Creating a base for trust isn’t easy
Capital Letters with Kelsey Johnson of iPolitics
Reading Time: 3 minutes Last week agriculture leaders, experts, government officials, farmers and academics gathered in Gatineau, Que., for a two-day conference to talk about public trust. It’s a hot topic, a reality quickly confirmed by the full house it attracted. But what does public trust actually mean? In broad terms, public trust is the idea that a person […] Read more
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