After a pandemic-induced boost, the latest public trust report from the Canadian Centre for Food Integrity indicates Canadians’ faith in the food system has fallen back to general historical trends. As the 2022 CCFI Public Trust Research Report describes, 24 per cent of survey respondents believe the food system is headed in the wrong direction, […] Read more
Tag Archives Canadian Centre for Food Integrity
Public trust in Canada’s food system comes off pandemic high
Cost of living and other factors drive a return to pre-2020 consumer perceptions
Canadians like farmers but are confused by food system
Public trust report highlights “big picture” concerns
Fewer Canadians are concerned about pesticides, genetic engineering and other specific food subjects. But they are worried about the overall sustainability and affordability of Canada’s food system. The conclusion comes from the latest Public Trust Research Report from the Canadian Centre for Food Integrity (CCFI). Along with widespread feelings of information overload, the report details […] Read more
Opinion: Changing agriculture from the inside
Attracting more diversity to agriculture starts with change within
Jesse Wente shared some hard truths in his Canadian Centre for Food Integrity keynote presentation last month called Growing Organic Inclusion. Perhaps one of the biggest takeaways for me was how much we still need to unpack, then accept and acknowledge about ourselves, before we can critically analyze barriers and begin formulating solutions to be […] Read more
Opinion: The privilege of many problems
Availability, authenticity and accountability are the hallmarks of a trusted food supply
“A person with empty stomach has one problem, but a person with full stomach has many.” Most Canadians are not used to worrying about access to food. Despite a few short-term impacts resulting from adjustments in the supply chains, even COVID-19 left the shelves stocked. According to recently released research by the Canadian Centre for […] Read more
Food system support soars
Response to COVID-19 food challenges built greater confidence among consumers
A new report says Canadians have more confidence than ever in the food system, but concerns remain over rising costs. In its 2020 Public Trust Research Report, Trends in Trust and the Path Forward, the Canadian Centre for Food Integrity reported that 47 per cent of those surveyed said they were confident in the overall […] Read more
Public relations groups create network on farm, food issues
Public relations and communications professionals from coast-to-coast have banded together to form Farmwork to Feed Canada (FTFC), a volunteer, not-for- profit initiative to support the farm and agri-food sectors amid the COVID-19 pandemic. FTFC is creating a network for the exchange of information on important food issues, from farm labour to food security with the […] Read more
Campaign aims to share food system stories
The Canadian Centre for Food Integrity hopes the campaign will help build public trust
The Canadian Centre for Food Integrity (CCFI) is stepping into a new role with the launch of a media campaign that tells the story of Canada’s food system. The CCFI is funded by players throughout the food system from producers to retailers. It has, since its founding in 2016, focused on researching consumer attitudes toward […] Read more
Two national campaigns launched for food supply chains
It's good, one campaign says, but could the sector have done better, another asks
Ottawa — The Canadian Centre for Food Integrity is launching a new campaign to inform consumers on how the food system works. “It’s Good, Canada” will share personal stories of Canadians working across the food supply chain and provide information about farming, transportation, processing, retail and production on its website. “It’s natural for Canadians to […] Read more
New CCFI president experienced in government and farm organizations
John Jamieson has been involved in agriculture in Prince Edward Island
The Canadian Centre for Food Integrity has announced the hiring of John Jamieson as its new president and chief executive officer. Jamieson has more than 25 years of senior leadership within Canada’s agri-food sector. Jamieson succeeds outgoing President Crystal Mackay, who served as the organization’s inaugural president. “We are delighted to have a respected leader […] Read more
Social conversation tool shows importance of timely discussions
The tool identified times that the agriculture sector should be more engaged in online conversations
A new study provides further understanding into the tides of public opinion around Canadian food, how it’s grown, and the relationship consumers want with farmers and those that process their food. Public opinion: a study of Canadian conversations online on food and farming led by the Canadian Centre for Food Integrity (CCFI), uncovered how food, […] Read more
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