Farmers have improved their environmental performance — now they have to get out there and tell their story.

How to tell the sustainability story

Professor says production efficiency increases are legitimate argument

Increases in farm production efficiency continue to reduce the environment impact per unit of production. However, such messages are often technical. How well do they resonate with consumers looking at […] Read more

A national standard is being developed for milk from cows that are grass fed. There are 33 Ontario dairy farms producing to the temporary grass-fed standard.

Milking new consumer trends

Tapping into consumers’ thirst for new ways to drink milk is spurring investment in processing and changing production practices on the farm

A national standard is being developed for grass-fed milk because of demand. Coca Cola committed to spending $85 million on a new plant in Peterborough for its specialty milk product […] Read more






The U.S. and Canada have reached a deal to update NAFTA – renaming it the ‘United States-Mexico-Canada Agreement’ – and keep it a trilateral pact with Mexico.

The USMCA details: What we know

Poultry market access will continue to grow over years. Dairy exports capped

Here’s what we know so far on details for the new United States-Mexico-Canada Agreement trade deal. Most of these details are from the Office of the United States Trade Representative, […] Read more