A screengrab from the video launch of the new Massey Ferguson 8S.

Editorial: Business lessons from Massey Ferguson

I have to admit to an inordinate amount of joy at the prospect of watching the launch event for the new Massey Ferguson 8S. The event was broadcast around the world once, which meant many different times of the day and night. The website where you signed up had a stream of different times for […] Read more

The first Lely-inspired MF RB baler made its debut at Agritechnica in Germany last November.

AGCO introduces the RB Series round baler

Lely-influenced round balers join the Massey Ferguson family in North America

European expatriates will certainly be familiar with the Lely brand of equipment. The brand has had a presence here in North America for several years as well, and long-time Canadian dairy operators will be well aware of their barn systems. But the brand has had a strong presence in the hay and forage sector overseas […] Read more

The RB Series balers have more European-type styling.

Silage baler a first for Massey Ferguson

The baler is especially made to handle the tougher conditions of silage bales

Massey Ferguson has announced its new RB Series Silage Baler, the company’s first ever silage-specific baler. AGCO and Massey Ferguson have designed the new RB Series Balers with a modern look, similar to European style balers with the rounded profile rather than a traditional square design. Another notable design feature that you’ll notice upfront is […] Read more

“The heart and soul” of the IDEAL combine includes dual helix rotors, the “balanced” cleaning shoe and cyclone fan cleaning system displayed on a special stand.

The IDEAL combine comes to North America as a Fendt

The branding of the new combine reveals it to become part of the company’s luxury line

Standing in front of what everyone knew was a completely covered example of AGCO’s newest combine design, the IDEAL, Richard Kohnen, director of tactical marketing for AGCO, discussed the evolution of the combine design and the brand’s intent to create a combine platform capable of playing in a global market. Given that the company had […] Read more

The new 2370 UHD square baler from Hesston by Massey Ferguson is the first Class 8 model the brand has yet produced.

AGCO debuts its first ‘Class 8’ baler

Hesston by Massey Ferguson baler offers high density and large capacity

Earlier this year, AGCO announced it had established a system of categories to define square baler capacities. It has divided balers sizes into eight classes. The square baler classification system uses rated plunger load to define each one. According to the brand, plunger load was chosen because it is the most measurable factor impacting the […] Read more