New Delhi | Reuters — India’s president on Sunday approved three controversial agricultural bills amid nationwide protests by farmers who say the new laws will stunt their bargaining power and […] Read more
Tag Archives marketing
India’s controversial farm bills become law despite protests
Indian cabinet minister quits over farm legislation
New Delhi | Reuters — India’s minister for food processing resigned on Thursday over her opposition to planned laws to allow farmers to sell produce directly to bulk buyers and […] Read more
Branded beef becoming the market standard
Beef brands are helping Ontario product in Japan, but also imported product in Ontario
Exports, taking advantage of Ontario’s strong market and building long-term brands will be key to the future of beef market growth for Ontario producers. Work is underway on a major […] Read more
Fraser: In ag marketing, emotions need to start trumping facts
Emotional transparency 'actually goes a long way'
Go to an agricultural event and someone will inevitably point out how bad farmers are at getting their message to consumers. As annoying as it is, those comments underscore an […] Read more
Comment: Should agriculture advocacy become activism?
The term ‘agvocate’ has made the agriculture sector feel good but probably doesn’t resonate with consumers
“Activist — A person who campaigns to bring about political or social change.” “Activism — Consists of efforts to promote, impede, direct, or intervene in social, political, economic, or environmental […] Read more
Comment: Consumers are driving the bus on food
They want product segmentation and most importantly, to understand the story (and people) behind their food
I recently finished Gary Vaynerchuk’s book, The Thank You Economy, a book published in 2011 about the ever-changing consumer. It discusses how thinking with a consumer-centered mindset and putting consumers […] Read more
Editorial: Lessons from the European market
There are opportunities in Europe for Canadian agriculture and food products, but we have to learn to play their game if we want a piece of the lucrative export market. […] Read more
Editorial: Selling the story of food to reach consumers
There are several forces driving change in the way consumers act, and food companies and farmers need to make sure they’re ahead of them. At this point they are not, […] Read more
Ontario beef checkoff to rise by $1.50
Ontario beef farmers have approved an increase of $1.50 in checkoff per animal to fund an ambitious industry-wide marketing effort for Ontario beef. Producers at the Beef Farmers of Ontario […] Read more
Consider hedging against rate hikes, farmers advised
CNS Canada — The Bank of Canada has raised its benchmark interest rate to 1.5 per cent, marking the fourth time it has raised rates since last summer. The increase […] Read more
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