Mike von Massow is a professor at the University of Guelph.

Consumer engagement crucial in changing dairy marketplace

Industry needs to bridge gap between high trust in farmers and limited knowledge of agriculture practices, professor says

Consumers have difficulty answering basic questions about farm production, which is an opportunty for engagement, said University of Guelph professor Mike von Massow at the Western Canadian Dairy Seminar.








There are many ways to explain lameness in a dairy herd using key figures.

What numbers define dairy cow lameness?

Many farmers can’t quote their lameness data as well as other farm benchmarks

Lesion patterns, monthly locomotion scoring and incidence rates are measurable and recordable data for dairy farmers to record around lameness on their farms.