AGCO’s digital products offering under the new PTx name will include PTx Trimble and Precision Planting.

New PTx brand a blend of precision farming systems

Joint AGCO - Trimble venture combines digital technologies for both retrofit and OEM applications

As of early April there’s a new name on the precision farming landscape: PTx. It includes a joint AGCO – Trimble venture that will take over Trimble’s existing agricultural products line as well as AGCO’s JCA Technologies business under the newly-named PTx Trimble brand.  AGCO has acquired an 85 per cent share in the JV, […] Read more

Rob Painter (l) and Eric Hansotia, CEOs of Trimble and Agco respectively, agreed on Sept. 28, 2023 to combine their precision ag arms into a new joint venture. (Trimble via PRNewswire)

Trimble Ag, Agco’s JCA link up for new precision ag venture

Agco gets majority control of a new precision ag and autonomy firm; Agco's GSI brand and others now under separate review

Global positioning tech firm Trimble is set to sell its precision ag business into a new joint-venture company that will include farm machinery maker Agco’s made-in-Manitoba autonomy arm. From farmers’ perspective, the two companies say their combined technology offering is expected to offer “seamless integration and connectivity across geographies, equipment brands and the crop life […] Read more

A side view of Trimble’s EZ-Pilot Pro guidance system mounted on a tractor’s steering column. (Agriculture.trimble.com)

Trimble dealer shores up cross-Canada coverage

Vantage Canada picks up Ontario rights

The company handling sales and service for Trimble precision ag technology across most of Canada has reached a deal to handle the rest of it. Vantage Canada announced Friday it has bought the Trimble dealership rights and assets for Ontario from Premier Equipment, a John Deere dealership chain with nine locations in the province’s southern […] Read more

Trimble’s NextSwath system creates more parallel, uniform rows and headlands and can be easily operated by new employees.

Row end turns automation especially valuable in high value crops

Trimble markets NextSwath system as employee training solution

Agricultural tech company Trimble is hoping to make human resource management easier for growers who recruit and train new employees for the same tasks every year.  It is targeting those who produce permanent or higher-value crops such as grapes or orchard fruits.  The company’s NextSwath system is designed to keep equipment running at peak efficiency […] Read more

When it comes to spraying, Trimble is working on systems that will decide what fields should be sprayed by looking at the crops’ growth stage and weather conditions.

Trimble looks beyond the headlands in the future

Autonomous operations stretch past the fields’ edges and work with whole-farm operational logistics

Glacier FarmMedia – Horsch and Trimble are working together on autonomous-agricultural robots. Phillip Horsch, owner of Horsch, tweeted a video of a robot pulling a planter during its spring testing regime, the first of three robotic prototypes the company plans to test this year. The robot in Horsch’s video is equipped with Trimble technology, and […] Read more


The Calgary Telus Convention Centre, north building. (Calgary-convention.com)

Farm Forum Event under new management

The company behind Canada’s two biggest outdoor farm shows is expanding to the great indoors as the new operator of another well known Canadian farm industry event. Glacier FarmMedia announced Monday it has acquired and will assume management of the Farm Forum Event, an annual professional development event for farmers, starting with its 20th anniversary […] Read more

Agri-Trend CEO Rob Saik. (Jennifer Paige photo)

Trimble to buy consulting firm Agri-Trend

GPS and precision farming firm Trimble is set to buy the Canadian operator of North America’s largest network of independent agricultural consultants. Publicly traded, U.S.-based Trimble, which specializes in GPS and other location services, including the collection and management of on-farm data and services for precision farming, announced Tuesday it will buy Red Deer-based, privately-held […] Read more