A new study provides further understanding into the tides of public opinion around Canadian food, how it’s grown, and the relationship consumers want with farmers and those that process their […] Read more
Tag Archives social media
Social conversation tool shows importance of timely discussions
The tool identified times that the agriculture sector should be more engaged in online conversations
Editorial: The gaping difference
We’ve known for years that there’s a gaping chasm between the world view of some urbanites and the people who have made it their vocation to care for animals. Luckily […] Read more
Why won’t consumers listen?
Farmers have been trying to engage consumers for years — yet the work has had little impact
It happens at farm meetings across Canada. Speakers use words like “engagement” and then talk about how farmers can use Twitter and Facebook to influence people. This has been happening […] Read more
Film delves into urban-rural perspectives on food production
University student Dylan Sher spent time researching the origins of an entree served up in a popular Toronto restaurant
“My opinion is that the farmers don’t actually know the fight they’re in. They just know they’re in a fight.” That’s how soon-to-graduate University of Guelph ag business student Dylan […] Read more
Opinion: Government takes notice of mental health concerns in farming
Farming has long been considered to be among the most dangerous occupations. It’s a profession where long hours are commonplace, financial risk is real and many factors, such as weather […] Read more
Dairy farmers’ cross-Canada tractor tour ends in tragedy
Ontario dairy farmer Bettina Schuurmans dies in collision between tractor and semi truck
What started as a fun summer trip across Canada on a tractor spreading information about dairy farming has ended in tragedy. Henk and Bettina Schuurmans left their Elmira farm June […] Read more
Farmers encouraged to make Agriculture Day meme-able
Canada’s farmers are being urged to make closer connections with the country’s non-farming consumers, in both the real world and cyberspace, as Canada’s Agriculture Day nears. Spearheaded by the year-round […] Read more