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Tag Archives social media

A ‘Farm Babe’ fights for GMOs and Big Ag, pushing back on MAHA influencers
News, reuters

A ‘Farm Babe’ fights for GMOs and Big Ag, pushing back on MAHA influencers

Survey shows people increasingly trust peers and influencers over experts

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The Farm Babe Michelle Miller seeks to debunk what she sees as misconceptions about modern agriculture perpetuated by another universe of influencers, many of whom are now closely aligned with Health and Human Services Secretary Robert F. Kennedy, Jr., and his Make America Healthy Again, or MAHA, campaign.
Siva Swaminathan, chef, food educator, and owner of Chezsiva, captures a curious dairy cow on video while touring the Elora Dairy Research facility through a Farm and Food Care program that brings food influencers, chefs, and health practitioners to a farm level to improve their understanding of the food value chain.
Dairy, News

Bringing food influencers and producers together has benefits

Improving urban understanding of agriculture industry underscores Food and Farm Care tour

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Poonam Dattani, a Markham-area registered dietician, now feels better equipped to provide her clients with dairy and beef production facts. She was part of Farm and Food Care Ontario’s September tour of the University of Guelph Elora Dairy and Beef Research facilities and Soil Health Interpretive Centre, which provided registered dieticians, chefs and food influencers […] Read more
Opinion: Ottawa’s social media feud may make info harder to find
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Opinion: Ottawa’s social media feud may make info harder to find

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Glacier FarmMedia – Rich and powerful men can be silly. It’s been easy to laugh at the antics of Facebook’s Mark Zuckerberg and Twitter’s Elon Musk as they swing handbags at each other and challenge each other to a mixed martial arts “cage match.” But the more significant actions of the tech giants are deadly […] Read more
Hayden Fox used facts and humour to emphasize TikTok’s potential for the agricultural sector to interact with consumers at the Farm and Food Care annual meeting in Elora April 13.
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TikTok influencer helps farmers maximize messaging

Farm and Food Care Ontario dipping toe into TikTok with Ask a Farmer kiosk

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In three years, Hayden Fox has amassed 1.9 million followers on TikTok by posting often hilarious farm-related videos. However, the 25-year-old fourth-generation farmer said he’s most proud of the agricultural collaboration opportunities his social media fame brought him. “One of the best things I’ve found that came out of TikTok is getting to work with […] Read more
A common phrase for tech leaders and companies is “data-driven agriculture.” But which interests does farm data serve?
Machinery, News

The way we talk about digital agriculture obscures interests behind it, says author

Facebook users pay for use with data. Farmers pay with data and for using it

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Glacier FarmMedia – Treating farm data as though it’s a natural resource or comes ‘from on high’ makes it harder to see the forces that shape and profit from it, contends a new book. “In agriculture, just like in other contexts… there are really powerful interests behind the collection of data and the use and […] Read more
Despite the potential of such platforms, Twitter, Facebook, YouTube, and even podcasts can poison us, writes the author.
News

Comment: You are what you eat

There’s a reason it’s called a social media feed

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Social media is undermining our shared reality, and those of us in the agriculture sector need to take better note of the trend.  Why? Because not doing so could result in a continued separation between rural and urban Canada – as well as one another.  Social media is a drug of sorts, in that it […] Read more
Content created by farmers benefits the agricultural industry, and its value should be more widely recognized by organizations making outreach efforts, and do a better job of enabling more people to engage from a grassroots level, says Andrew Campbell.
News

Making public outreach more effective

Instagram is one thing; multi-layered experiences are another

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Although the digital age we live in has a plethora of ways to reach an audience, ensuring a message has genuine impact amid the noise of so many media channels is a tall order. For agriculture and science communication, at least, busting through the noise can be achieved by delivering more developed, multi-layered experiences.  That’s […] Read more
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Editorial: Advancing the farm conversation on social media

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When social media really began gaining traction about a decade or so ago, the agricultural industry was slow to get on board. This caused some problems early on, particularly for livestock producers because animal activist groups such as PETA, Mercy for Animals and HSUS were quick to realize that they could easily share unpleasant photos […] Read more
Farmer Tim May shares strategies to engage followers on social media while providing insight into the day-to-day life of a dairy farmer at the 10th annual Farm and Food Care Ontario conference in Elora, Ont., on April, 13, 2022.
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Conversations, not comparisons, create opportunities to agvocate

Farmer Tim offered his experience on how to take advantage of social media opportunities

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Don’t confuse consumers with negative comparisons. Instead, create confidence with positive conversations. It’s a simple but powerful strategy used by Ontario dairy farmer Tim May, more widely known on social platforms as Farmer Tim, to teach his 150,000 followers about the dairy sector and agriculture. May was a guest speaker at Farm and Food Care […] Read more
Chris Clark (left) of the Western College of Veterinary Medicine routinely attends public meetings and regularly speaks to the media about agriculture.
News

Scientists urged to help fight misinformation

Agricultural researchers say there is a risk extremists can take over the debate if they don’t participate in the public arena

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Glacier FarmMedia – Chris Clark has told the story more than once. The associate dean at the Western College of Veterinary Medicine in Saskatoon frequently spoke to the media in the early 2000s, when BSE was a national issue in Canada. One day, a reporter from B.C. called him, wanting to check facts about Canada’s […] Read more

Cyber-Savvy Farmer

Glacier Farmmedia Podcast