Poonam Dattani, a Markham-area registered dietician, now feels better equipped to provide her clients with dairy and beef production facts. She was part of Farm and Food Care Ontario’s September tour of the University of Guelph Elora Dairy and Beef Research facilities and Soil Health Interpretive Centre, which provided registered dieticians, chefs and food influencers […] Read more
Tag Archives social media
Bringing food influencers and producers together has benefits
Improving urban understanding of agriculture industry underscores Food and Farm Care tour
Opinion: Ottawa’s social media feud may make info harder to find
Glacier FarmMedia – Rich and powerful men can be silly. It’s been easy to laugh at the antics of Facebook’s Mark Zuckerberg and Twitter’s Elon Musk as they swing handbags at each other and challenge each other to a mixed martial arts “cage match.” But the more significant actions of the tech giants are deadly […] Read more
TikTok influencer helps farmers maximize messaging
Farm and Food Care Ontario dipping toe into TikTok with Ask a Farmer kiosk
In three years, Hayden Fox has amassed 1.9 million followers on TikTok by posting often hilarious farm-related videos. However, the 25-year-old fourth-generation farmer said he’s most proud of the agricultural collaboration opportunities his social media fame brought him. “One of the best things I’ve found that came out of TikTok is getting to work with […] Read more
The way we talk about digital agriculture obscures interests behind it, says author
Facebook users pay for use with data. Farmers pay with data and for using it
Glacier FarmMedia – Treating farm data as though it’s a natural resource or comes ‘from on high’ makes it harder to see the forces that shape and profit from it, contends a new book. “In agriculture, just like in other contexts… there are really powerful interests behind the collection of data and the use and […] Read more
Comment: You are what you eat
There’s a reason it’s called a social media feed
Social media is undermining our shared reality, and those of us in the agriculture sector need to take better note of the trend. Why? Because not doing so could result in a continued separation between rural and urban Canada – as well as one another. Social media is a drug of sorts, in that it […] Read more
Making public outreach more effective
Instagram is one thing; multi-layered experiences are another
Although the digital age we live in has a plethora of ways to reach an audience, ensuring a message has genuine impact amid the noise of so many media channels is a tall order. For agriculture and science communication, at least, busting through the noise can be achieved by delivering more developed, multi-layered experiences. That’s […] Read more
Editorial: Advancing the farm conversation on social media
When social media really began gaining traction about a decade or so ago, the agricultural industry was slow to get on board. This caused some problems early on, particularly for livestock producers because animal activist groups such as PETA, Mercy for Animals and HSUS were quick to realize that they could easily share unpleasant photos […] Read more
Conversations, not comparisons, create opportunities to agvocate
Farmer Tim offered his experience on how to take advantage of social media opportunities
Don’t confuse consumers with negative comparisons. Instead, create confidence with positive conversations. It’s a simple but powerful strategy used by Ontario dairy farmer Tim May, more widely known on social platforms as Farmer Tim, to teach his 150,000 followers about the dairy sector and agriculture. May was a guest speaker at Farm and Food Care […] Read more
Scientists urged to help fight misinformation
Agricultural researchers say there is a risk extremists can take over the debate if they don’t participate in the public arena
Glacier FarmMedia – Chris Clark has told the story more than once. The associate dean at the Western College of Veterinary Medicine in Saskatoon frequently spoke to the media in the early 2000s, when BSE was a national issue in Canada. One day, a reporter from B.C. called him, wanting to check facts about Canada’s […] Read more
Junior farmers create Grey County tour
The Grey County Junior Farmers have taken a new approach to agriculture education by hosting a self-guided tour of the county from Jul. 17 to Aug. 28. Those who take the tour will be able to visit fields with different crops and animals on pasture, as well as some retail locations that highlight agriculture industry […] Read more
Cyber-Savvy Farmer
