wool clothing label

Wool producers rebel over clothing sustainability claims

International wool organizations fight to ensure consumers aren’t fleeced by false sustainability claims

Canadian wool organizations support an international campaign that challenges the European Council’s methods of calculating Product Environmental Footprint (PEF). “Europe has a lot of the big fashion labels; they’re the […] Read more

Canada’s International Wool Trade Organization has developed strategic initiatives to rebrand and revalue Canadian wool, which include plans to increase its use in carpeting.

Wool could find its future in carpets

Canada’s wool is of decent quality -- but the product needs to find a market focus like Germany has in carpets, industry proponents say

Canada is sitting on a golden fleece of opportunity to lead North America in wool transformation if it can get the infrastructure in place. Jane Underhill, Canada’s International Wool Trade […] Read more





Sheep Farmers of Ontario refers to MV as an “iceberg” disease; while only a few sheep in the flock may appear affected at any one time, many more are infected with the virus and will eventually become ill themselves.

Maedi Visna – the hidden disease

The illness is difficult to detect as symptoms don’t usually appear for one to three years

The Sheep Farmers of Ontario (OSF) is encouraging sheep producers to consider taking steps to mitigate a silent, hidden illness that may be having a greater impact on their bottom […] Read more


The Campaign for Wool Canada is in talks with different levels of government about how best to develop research and marketing.

Wool advocates hope to boost domestic sales

Industry says synthetic materials pushed wool out of fibre markets, but consumer demand for sustainability is growing

Glacier FarmMedia – An opportunity exists to build a larger, higher quality wool production industry in Canada, according to The Campaign For Wool Canada (TCFW), and the organization has developed […] Read more