Sustainability claims harder to make under updated Competition Act

Sustainability claims harder to make under updated Competition Act

More lawsuits and further decline in public trust possible, panelists say

Companies that make environmental sustainability claims in Canada will have to put up or shut up. Under amendments to Canada’s Competition Act, enacted earlier this year, they will be held more accountable for greenwashing claims that are false or misleading about the environmental impact of a product or entity. The practice has been the subject of much controversy in the food and agriculture sector.