Proposed U.S. legislation could see distributors fined for meat that is improperly labelled as “Made in the USA,” but industry experts north of the border say it is unlikely to […] Read more
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U.S. COOL proposal unlikely to affect Canadian beef
Tabled legislation would see processors fined per pound of improperly marked meat

Canada warns VCOOL would sabotage shared Canada-U.S. goals, supply chains
The Canadian government has submitted its views on proposed U.S. food labelling rules
Proposed U.S. country of origin labelling rules run contrary to mutual Canada and U.S. goals to reduce inflation, improve food security and build resilient supply chains, according to a submission […] Read more

Meat lobby says U.S. voluntary label rule could spur trade action
Ottawa to review Washington's proposed 'Product of USA' rule
U.S. meat industry lobbyists say Washington’s proposed new rules governing voluntary ‘Product of USA’ or ‘Made in the USA’ labels would “impose the same standard” as that country’s now-defunct mandatory […] Read more

U.S. congressmen seek revival of mandatory COOL on beef
Bipartisan bill calls for WTO-compliant take on label law
A bill that would order U.S. officials to come up with a way to bring back mandatory country-of-origin labeling (COOL) on beef has been introduced in the U.S. House of […] Read more

Vilsack willing to help with WTO-compliant COOL
Former, and future, ag secretary gets bi-partisan support
Tom Vilsack, who at the time of this writing appeared close to becoming United States secretary of agriculture once again, said he will be happy to advance country-of-origin labelling policies, […] Read more

Amended CUSMA pact includes anti-COOL clause
The new Canada-U.S.-Mexico Agreement (CUSMA), a free trade deal set to replace NAFTA, includes language meant to block any future bids at a trade-disrupting country-of-origin labeling (COOL) law. The new […] Read more

Rookie U.S. House Democrats call for COOL revival
Several new members of the U.S. House of Representatives who’ve pressed for stronger language on labour and environmental standards in the revised North American free trade deal now also want […] Read more

Guenther: Canada’s beef export sector waiting, watching
As speculation swirls around U.S. President-elect Donald Trump’s promise to renegotiate NAFTA, officials with Canada’s beef industry are taking a measured approach. They’re not ignoring the possibility of trade disruptions […] Read more

Cattle producers urge trade fight if Trump revives COOL
Winnipeg | Reuters — Canadian cattle producers will urge Ottawa to retaliate against the U.S. if the incoming Trump administration imposes a meat labelling program it views as discriminatory, restarting […] Read more

U.S. COOL rules formally off beef, pork
The U.S. Agricultural Marketing Service (AMS) has formally patched a long-sore spot in cross-border trade relations by pulling its country-of-origin labelling (COOL) regulations off beef and pork. The AMS, an […] Read more