After a pandemic-induced boost, the latest public trust report from the Canadian Centre for Food Integrity indicates Canadians’ faith in the food system has fallen back to general historical trends. As the 2022 CCFI Public Trust Research Report describes, 24 per cent of survey respondents believe the food system is headed in the wrong direction, […] Read more
Tag Archives consumers
Public trust in Canada’s food system comes off pandemic high
Cost of living and other factors drive a return to pre-2020 consumer perceptions
Making public outreach more effective
Instagram is one thing; multi-layered experiences are another
Although the digital age we live in has a plethora of ways to reach an audience, ensuring a message has genuine impact amid the noise of so many media channels is a tall order. For agriculture and science communication, at least, busting through the noise can be achieved by delivering more developed, multi-layered experiences. That’s […] Read more
Consumer relations could shape the future of agriculture and food
What is the biggest challenge facing Canadian agriculture? Will the sector play a role in creating the future or be forced to react to one that’s built by others? What will food of the future look like? These are the big-picture questions that Christina Crowley-Arklie believes agricultural groups should discuss. She thinks the Canadian agriculture […] Read more
U.S. livestock: CME lean hogs drop to January lows on demand worries
Live cattle up, feeder cattle down
Chicago | Reuters — CME lean hog futures on Wednesday fell to their lowest prices since January amid concerns about demand for U.S. pork, analysts said. Inflation and a decline in U.S. pork exports to China, the world’s top pork consumer, are hurting demand, analysts said. The consumer price index rose 8.3 per cent in […] Read more
Quebec group seeks to sue beef packers over pricing
Group's class-action application alleges price-fixing dating back to 2015
A Quebec consumer protection group intends to launch a class action lawsuit against four major beef processors in Canada and the U.S., alleging a “meat pricing conspiracy.” “At a time of high inflation, it is unacceptable to make the price of beef even more expensive than it already is,” Sylvie De Bellefeuille, a lawyer for […] Read more
Editorial: Marketing vs. educating consumers
It’s annual meeting season, and one of the highlights for me are the updates on marketing efforts and consumer outreach. I’ve attended numerous annual meetings for commodity organizations in Ontario and Canada, and I’m amazed at the exciting and creative approaches some organizations take to reach consumers. Highlighting the farmer or farmers who produce agricultural […] Read more
Dairy farmers struggle for consumer loyalty
Producers told to come to grips with milk alternatives and increased production scrutiny
Glacier FarmMedia – Canada’s dairy producers no longer enjoy a privileged relationship with consumers whose support is unquestioned, says an industry leader. People have a wider range of choices but they also want to “know more about what’s in their food and how it’s produced,” said Jacques Lefebvre, chief executive officer of the Dairy Farmers […] Read more
Comment: ‘Recipe shopping’ trend is trickling back through the value chain
When it comes to deciding what’s for dinner in this house, we often refer to recipe books collected over the years via family hand-me-downs, fundraisers or interest in our ethnic roots, health or ethics. It’s easy to spend an hour or more flipping through these collections, comparing notes and ingredients from one recipe or another. […] Read more
Climate anxieties shape consumer demands
Agriculture and food sector faces “new reality,” according to food marketing firm Nourish
Failure to act on the climate and personal health anxieties of Canadians could be a “brand breaker” for businesses in the farm and food sector, according to the 2022 consumer trend report from Nourish Food Marketing. Its authors argue that the coming year will see competing generational perspectives and shifting preferences in a post-pandemic reality. […] Read more
AgriCommunication plan to seek farmer-consumer dialogue
Ag exhibitions among expected beneficiaries
The federal government has put up new funding toward improving consumers’ awareness of the “strengths” of Canada’s ag sector — and to improve farmer awareness of what those consumers want and expect. Agriculture Minister Marie-Claude Bibeau on Thursday announced an $8 million, three-year funding envelope for the first of two streams of what’s now called […] Read more
Cyber-Savvy Farmer
