After a pandemic-induced boost, the latest public trust report from the Canadian Centre for Food Integrity indicates Canadians’ faith in the food system has fallen back to general historical trends. […] Read more
Tag Archives consumers
Public trust in Canada’s food system comes off pandemic high
Cost of living and other factors drive a return to pre-2020 consumer perceptions
Making public outreach more effective
Instagram is one thing; multi-layered experiences are another
Although the digital age we live in has a plethora of ways to reach an audience, ensuring a message has genuine impact amid the noise of so many media channels […] Read more
Consumer relations could shape the future of agriculture and food
What is the biggest challenge facing Canadian agriculture? Will the sector play a role in creating the future or be forced to react to one that’s built by others? What […] Read more
U.S. livestock: CME lean hogs drop to January lows on demand worries
Live cattle up, feeder cattle down
Chicago | Reuters — CME lean hog futures on Wednesday fell to their lowest prices since January amid concerns about demand for U.S. pork, analysts said. Inflation and a decline […] Read more
Quebec group seeks to sue beef packers over pricing
Group's class-action application alleges price-fixing dating back to 2015
A Quebec consumer protection group intends to launch a class action lawsuit against four major beef processors in Canada and the U.S., alleging a “meat pricing conspiracy.” “At a time […] Read more
Editorial: Marketing vs. educating consumers
It’s annual meeting season, and one of the highlights for me are the updates on marketing efforts and consumer outreach. I’ve attended numerous annual meetings for commodity organizations in Ontario […] Read more
Dairy farmers struggle for consumer loyalty
Producers told to come to grips with milk alternatives and increased production scrutiny
Glacier FarmMedia – Canada’s dairy producers no longer enjoy a privileged relationship with consumers whose support is unquestioned, says an industry leader. People have a wider range of choices but […] Read more
Comment: ‘Recipe shopping’ trend is trickling back through the value chain
When it comes to deciding what’s for dinner in this house, we often refer to recipe books collected over the years via family hand-me-downs, fundraisers or interest in our ethnic […] Read more
Climate anxieties shape consumer demands
Agriculture and food sector faces “new reality,” according to food marketing firm Nourish
Failure to act on the climate and personal health anxieties of Canadians could be a “brand breaker” for businesses in the farm and food sector, according to the 2022 consumer […] Read more
AgriCommunication plan to seek farmer-consumer dialogue
Ag exhibitions among expected beneficiaries
The federal government has put up new funding toward improving consumers’ awareness of the “strengths” of Canada’s ag sector — and to improve farmer awareness of what those consumers want […] Read more
Cyber-Savvy Farmer
