Editorial: Selling the story of food to reach consumers

Reading Time: 3 minutes There are several forces driving change in the way consumers act, and food companies and farmers need to make sure they’re ahead of them. At this point they are not, and are stuck in traditional boxes that are constraining to growth. The world is connecting via digital and social media into like-minded cabals. For whatever […] Read more

Packers win dismissal of U.S. pork price-fixing suits

Reading Time: < 1 minute Reuters — A federal judge on Thursday dismissed antitrust lawsuits accusing several large U.S. pork companies of conspiring to limit the supply of pork to inflate prices and their own profits at the expense of consumers and other purchasers. Chief Judge John Tunheim of the federal court in Minneapolis said the plaintiffs failed to show […] Read more

Survey finds support for agriculture

Reading Time: < 1 minute Canadian consumers are confident in safety of food produced in Canada, says a recent survey. Grassroots Public Affairs recently surveyed 1002 Canadians in an online survey and found that: Nine-in-10 Canadians from coast to coast are either very or somewhat confident in the safety of food grown or produced in Canada; less so 64 per cent […] Read more

A recent study found that key conversations Canadians were having online in relations to food involved cannabis, climate change, genetically modified foods, and organics.

Social conversation tool shows importance of timely discussions

The tool identified times that the agriculture sector should be more engaged in online conversations

Reading Time: 2 minutes A new study provides further understanding into the tides of public opinion around Canadian food, how it’s grown, and the relationship consumers want with farmers and those that process their food. Public opinion: a study of Canadian conversations online on food and farming led by the Canadian Centre for Food Integrity (CCFI), uncovered how food, […] Read more

Dan Gardner, consultant and New York Times best-selling author of Risk: The Science and Politics of Fear and co-lead of The Risk Communications practice at TacTix.

How our brains analyze risk may help to open conversation to consumers

Language and method of delivery matter in the ability to overcome emotional responses

Reading Time: 2 minutes Dan Gardner, a New York Times best-selling author, explained at a recent food integrity forum that knowing how the human brain works when analyzing risk can be used to open conversations between producers and consumers. He told those attending the 2019 Canadian Centre for Food Integrity Food System Forum Series, that the consumer is becoming […] Read more

The film traces a chef-inspired meal’s ingredients back to their origins to explore how food is produced.

Film delves into urban-rural perspectives on food production

University student Dylan Sher spent time researching the origins of an entree served up in a popular Toronto restaurant

Reading Time: 4 minutes “My opinion is that the farmers don’t actually know the fight they’re in. They just know they’re in a fight.” That’s how soon-to-graduate University of Guelph ag business student Dylan Sher describes his goal in spending the past year writing and helping create the feature-length documentary film “Before the Plate,” which celebrated its premiere screening […] Read more

Chicken Farmers of Ontario first vice-chair Murray Opsteen said the goal of the program is to bring new chicken products to consumers.

Chicken farmers launch product innovation program

Reading Time: 2 minutes Are you part of the Ontario chicken industry and have a great idea for completely new chicken products? Chicken Farmers of Ontario (CFO) may be willing to give you chicken supply to produce it. Why it matters: The Ontario Chicken Innovation and Growth Program, announced Wednesday, is the third element in what was described by […] Read more

Talk to family, friends about farming

Reading Time: 3 minutes This holiday season Melodie Chan wants producers to avoid what she calls the “spiral of silence,” which can happen around the dinner table, over beers or even in the gentle lull between turkey and pie if farmers don’t speak up when they hear misinformation about agriculture. “What are we afraid of?” asked Chan, speaking at […] Read more

Greig: Food fraud a challenge to whole food supply chain

Reading Time: 3 minutes Farmers are used to the conversation about how to manage trust with consumers. Food companies are learning it too, and finding food fraud to be a significant concern. Food fraud “comes back to trust,” according to Renata McGuire of NSF Consulting and Technical Services. “Do I trust this brand?” McGuire, along with Sylvain Charlebois, dean […] Read more