Opinion: Agriculture needs a social contract with consumers

A conversation with consumers should be a reality for many agriculture markets

Reading Time: 3 minutes I had several interactions recently that raised the issue of trust or social licence for agriculture to me again.  I continue to be struck by the fact that many in agriculture think that if we just tell the public how good we are, they will trust and like us and give us the “licence,” or […] Read more

New The Real Dirt on Farming available

Reading Time: 2 minutes Farm & Food Care officially unveiled the fifth edition of The Real Dirt on Farming, its flagship public-outreach publication, at its virtual Harvest Gala on Nov. 14. The Real Dirt on Farming is a nation-wide initiative designed to help Canadians connect with their food and the farmers that produce it – who they are, what […] Read more

Food system support soars

Response to COVID-19 food challenges built greater confidence among consumers

Reading Time: 4 minutes A new report says Canadians have more confidence than ever in the food system, but concerns remain over rising costs. In its 2020 Public Trust Research Report, Trends in Trust and the Path Forward, the Canadian Centre for Food Integrity reported that 47 per cent of those surveyed said they were confident in the overall […] Read more

Consumers have been choosing healthier foods, especially local fruits and vegetables, as the pandemic wears on.

Consumers look to healthy food post-COVID lockdown

Comfort, less healthy foods were popular early in the pandemic

Reading Time: 3 minutes Jane Dummer, a registered dietitian, says the pandemic has caused changes in Canadian eating habits. “If you had asked me in September, ‘would we have run out of baking needs, flour and toilet paper in a pandemic?’ I would have said no, especially because originally the pandemic, COVID-19, was really identified as only respiratory, and […] Read more

Food still top consumer concern

COVID-19 has only accelerated the desire to know where food is coming from

Reading Time: 2 minutes Glacier FarmMedia – Will Canadian farmers benefit from the ‘trust bump’ that’s been seen globally in the wake of COVID? The Canadian Centre for Food Integrity held a webinar recently to look at how to better earn public trust in food and farming, where the topic arose. Ashley Bruner, research co-ordinator for CCFI, said the […] Read more

Pulse weekly outlook: Increased demand seen, but problems loom

Reading Time: < 1 minute MarketsFarm — Unlike other commodities, pulses aren’t yet feeling ill effects from an economic downturn due to the COVID-19 coronavirus outbreak, according to Marcos Mosnaim of Globeways Canada in Mississauga. With consumers panic-buying, there has been increased demand for pulses, as many are non-perishable, Mosnaim said. “These products will be there for ages,” he said, […] Read more

Minnesota farmer Zach Johnson poses for a picture with one of his fans.

Opinion: Telling them like it is on the farm

Minnesota’s Millennial Farmer doesn’t worry about telling his side of the story. He just tells people what he does

Reading Time: 3 minutes Farmer Zach Johnson is smart, funny and just as comfortable posing for photos with his many fans as a sports star. But he’s not famous because he makes millions of dollars scoring points through the goal posts. His claim to fame is being an ordinary farmer — just a regular guy who makes his living […] Read more

Mexico wants Canadian oats

Reading Time: < 1 minute MarketsFarm — Mexico’s largest oat manufacturer is calling for Canadian oat producers to explore new varieties and increase acreage in order to keep up with global demand. Jorge Sanchez, chief financial officer of Mexico’s Corporativo Grupo Vida Internacional, said Canada’s oat crops need to “adapt to changing growing conditions” in order to meet world demand, […] Read more

Cattle and pasture help to sequester carbon.

Taking the sustainability discussion to the city

An event in Toronto’s centre emphasized the complexity of farm ecosystems

Reading Time: 4 minutes Farm and Food Care has taken urban dieticians and food influencers out to farms across the province with its annual bus tours. The organization recently went the other direction to the centre of the city, hosting an agriculture sustainability discussion at the Royal Ontario Museum that challenged conventional urban wisdom about beef production. Why it […] Read more