‘We have fallen hostage to the character-limited points made on Twitter and other social media. The appetite for thoughtful analysis of complex topics seems to be at an all-time low.’

Comment: Keep it to three key messages

The livestock sector needs to deliver its message in a way that will be noticed and understood

In today’s world, we are surrounded by simple messages, speaking points and slogans. We all fall prey to the comfort of understanding the simple — but at our peril. Now […] Read more