Dan Gardner, a New York Times best-selling author, explained at a recent food integrity forum that knowing how the human brain works when analyzing risk can be used to open conversations between producers and consumers. He told those attending the 2019 Canadian Centre for Food Integrity Food System Forum Series, that the consumer is becoming […] Read more
Tag Archives Canadian Centre for Food Integrity — page 2
How our brains analyze risk may help to open conversation to consumers
Language and method of delivery matter in the ability to overcome emotional responses
Who should be trusted when it comes to the science of food safety?
The eating habits of consumers are changing and pop culture may be a big reason
Consumers are changing their eating habits, sometimes sparked by health restrictions and ethical reasoning, but misinformation is presenting farmers with their biggest struggle, said a University of Alberta professor. Dr. Timothy Caulfield told the crowd at the recent Canadian Centre for Food Integrity Food System Forum Series, that there is a breakdown in trust happening […] Read more
Why won’t consumers listen?
Farmers have been trying to engage consumers for years — yet the work has had little impact
It happens at farm meetings across Canada. Speakers use words like “engagement” and then talk about how farmers can use Twitter and Facebook to influence people. This has been happening for years at agricultural conferences across Canada. Because of all those presentations, thousands of producers now use social media to connect with consumers and explain […] Read more
Public trust in agriculture declines
A yearly study found that trust declined for the first time in several years
Consumers are taking a dimmer view of the Canadian food system, according to an organization set up to improve the perceptions of Canada’s food industry. The Canadian Centre for Food Integrity found in a large-scale study of adult Canadians, that 36 per cent of consumers felt the food system was headed in the right direction, […] Read more
Opinion: Creating a base for trust isn’t easy
Capital Letters with Kelsey Johnson of iPolitics
Last week agriculture leaders, experts, government officials, farmers and academics gathered in Gatineau, Que., for a two-day conference to talk about public trust. It’s a hot topic, a reality quickly confirmed by the full house it attracted. But what does public trust actually mean? In broad terms, public trust is the idea that a person […] Read more
Cyber-Savvy Farmer
