There are feed additives that can reduce methane produced by cattle, but Burger King’s back-peddle on its love of lemongrass has lessons about science and public communications.

Burger King backtracks on lemongrass sass

Inconclusive data and misguided communication makes the company’s latest sustainability campaign a real stinker

If the theme song used by Burger King in a recent ad campaign is cartoonish and hokey, the story behind the campaign is even less believable, livestock nutrition experts say. […] Read more