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Joseph White


Stories by Joseph White

A General Motors illustration featuring a display version of its 2024 Silverado EV pickup, due for release in the fall of 2023. (Media.GM.ca)
Machinery, Markets

GM buyouts cut 5,000 jobs, CFO says

Not much more room seen to raise prices

By Joseph White, Nathan Gomes April 4, 2023
Reuters — About 5,000 General Motors salaried workers took buyouts to leave the company, putting the company well on the way to hitting a US$2 billion cost-cutting target, the automaker’s […] Read more

Exterior views of (l-r) the 2023 Chevrolet Silverado 1500 High Country, ZR2 and LT. (Media.chevrolet.com)
Machinery, Markets

GM’s truck production cut signals a turn in U.S. auto sales

Company to idle Indiana plant for two weeks

By Ben Klayman, Joseph White February 25, 2023
Detroit | Reuters — New vehicle sales in the United States are expected to increase in February, but the decision by General Motors to cut production of large pickup trucks […] Read more


Preproduction 2023 models of Ford’s F-series Super Duty pickup trucks. (Ford.com)
Machinery

Ford, GM upgrade their heavy-duty pickup profit machines

New features aimed at business productivity

By Joseph White October 2, 2022
Detroit | Reuters — Ford Motor Co. on Tuesday took the wraps off the latest version of its Super Duty pickup, providing a look at how the U.S. automaker will […] Read more

Pickup trucks roll out of General Motors’ assembly plant at Oshawa, Ont. (Media.gm.ca)
Livestock, Machinery, Markets

GM CEO says ‘we are selling every truck we can build’

Rising fuel prices not seen undermining big truck demand, yet

By Joseph White June 14, 2022
Detroit | Reuters — General Motors CEO Mary Barra said on Monday the automaker is “selling every truck we can build” and expanding North American truck-building capacity, even as U.S. […] Read more

John Deere’s 8R autonomous tractor is pictured at Jensen Test Farm at Bondurant, Iowa, just northeast of Des Moines, on April 28, 2022. (Photo: Reuters/Bianca Flowers)
Crops, Machinery

Deere tapping into Apple-like tech model to drive revenue

'Hopefully the costs will be paid back in the long run'

By Bianca Flowers, Joseph White May 26, 2022
Bondurant, Iowa | Reuters — Deere and Co. has sold its tractors and other equipment to farmers for decades, but the world’s largest agriculture machinery manufacturer is tearing a page […] Read more


A General Motors illustration featuring a display version of its 2024 Silverado EV pickup, due for release in the fall of 2023. (Media.GM.ca)
Machinery

GM to chase rivals with US$105,000 electric Silverado

Less expensive retail Silverado EV to follow in 2024

By Joseph White January 7, 2022
Detroit | Reuters — General Motors’ US$35 billion electric vehicle strategy will face its biggest test in 2023 when it launches an electric version of its Chevrolet Silverado pickup with […] Read more

Workers set up a temporary building for John Deere on Jan. 3, 2022 in the parking lot of the Las Vegas Convention Center in preparation for CES 2022. (Photo: Reuters/Steve Marcus)
Crops, Machinery

Deere says its robo-tractors are ready to till the fields

By Joseph White January 4, 2022
Detroit | Reuters — Deere and Co. said Tuesday it will start commercial delivery this year of technology that enables a tractor to till a field without an operator in […] Read more

The 2022 Chevrolet Silverado ZR2. (Media.chevrolet.com)
Machinery

GM’s pickup money machine gets a technology tuneup

Silverado ZR2 to appeal to extreme off-roading segment

By Joseph White September 10, 2021
Detroit | Reuters — General Motors will give its best-selling Chevrolet Silverado large pickup truck models a makeover next spring to fix competitive shortcomings that have left Chevy in third […] Read more


Bear Flag says its company’s technology is designed to be installed on an existing tractor.
 Photo: iStock/Getty Images
Machinery

Deere, Bear Flag aim to automate tractors as ‘fast as possible’

By Joseph White August 5, 2021
Reuters – U.S. tractor maker Deere & Co said on Thursday it would buy tech startup Bear Flag Robotics for $250 million, with the goal of developing over the next […] Read more

U.S. President Joe Biden test-drives the new Ford F-150 lightning truck at Dearborn, Michigan on May 18, 2021. (Photo: Reuters/Leah Millis)
Machinery

Ford wires its electric trucks for business customers

Tesla, GM seen positioning electric pickups as 'lifestyle vehicles'

By Joseph White May 20, 2021
Detroit | Reuters — Ford Motor Co.’s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla and other rivals […] Read more

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