Reading Time: 3 minutes Detroit | Reuters — General Motors will give its best-selling Chevrolet Silverado large pickup truck models a makeover next spring to fix competitive shortcomings that have left Chevy in third place in one of the most lucrative vehicle market segments in the world. Catching up with rival trucks from Stellantis NV and Ford Motor Co., […] Read more
Author Archives
GM’s pickup money machine gets a technology tuneup
Silverado ZR2 to appeal to extreme off-roading segment
Deere, Bear Flag aim to automate tractors as ‘fast as possible’
Reading Time: < 1 minute Reuters – U.S. tractor maker Deere & Co said on Thursday it would buy tech startup Bear Flag Robotics for $250 million, with the goal of developing over the next year systems Deere can sell to allow farm tractors to operate without a human driver in the cab. “We are effectively in market with real […] Read more
Ford wires its electric trucks for business customers
Tesla, GM seen positioning electric pickups as 'lifestyle vehicles'
Reading Time: 3 minutes Detroit | Reuters — Ford Motor Co.’s newly revealed electric version of its best-selling F-150 pickup doubles down on a bet that the company can beat Tesla and other rivals by giving new technology a familiar face and convincing longtime fleet and business customers that going electric saves money. Ford officially unveiled the battery electric […] Read more
Ford scrambles to restart truck production after fire at supplier
Reading Time: 2 minutes Detroit | Reuters — Ford Motor Co. is working with a key supplier to shift some parts production from Michigan to Ontario, after a fire and subsequent parts shortages forced the automaker to halt manufacturing of its highly profitable full-size pickups, according to sources familiar with the companies’ plans. The supplier, Chinese-owned Meridian Magnesium Products, […] Read more
Ford to launch diesel truck to grab fuel economy edge
Reading Time: 2 minutes Detroit | Reuters — Ford Motor Co. plans this spring to offer a diesel engine version of its best-selling F-150 pickup truck, looking to gain a marketing edge as its main rivals ramp up more efficient pickups of their own. Ford executives said they expect the F-150 diesel model with a 10-speed transmission to achieve […] Read more
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Fall fertility and pulse marketability
September 16, 2021- Listen Now →
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