Lindsey Weber, sheep producer and entrepreneur, used wool fibre to develop a range of sustainable, biodegradable weed-suppression and horticulture alternatives to plastic.

From fleece to fertile ground

How an Ontario sheep farmer is turning wool fibre into a high-quality agricultural geotextile

Lindsey Weber turns Canadian wool into sustainable, biodegradable weed suppression and horticulture alternatives to plastic, boosting farm sustainability and revitalizing Canada’s wool industry.

Award winnng fleece on display at the Royal Agricultural Winter Fair, November, 11, 2024.

Canadian wool innovation contest opens application window

$10,000 prize champions creative, commercially viable Canadian wool projects, including apparel, interiors, agriculture, science, and other fields

The Second Annual Canadian Wool Innovation Prize (CWIP), worth $10,000, is accepting applications for commercially viable innovation projects or businesses until October 31, 2025.The Campaign for Wool Canada / Canadian Wool Council, with support from the Worshipful Company of Woolmen are sponsoring the contest that bridges the Canadian and British wool industry.



Matthew Rowe, CEO for the Campaign for Wool, speaking at the recent International Wool Symposium in Montreal.

Canadian wool weaves success story one fibre at a time

Feds announce funding to grow sector at Canada’s first International wool convention

The Canadian Wool Council is getting a $185,000 federal funding boost over three years for branding and marketing through the AgriMarketing Program. “It’s been a good couple of days for Canadian wool,” said Matthew Rowe, Campaign for Wool CEO, from the International Wool Symposium held in Montreal. Why it matters: The financial potential of Canadian […] Read more

Don Metheral displays decades of shearing experience during a blindfold shearing demonstration at the International Plowing Match in Dufferin County in September 2023. He said he’s willing to advise producers on improving shearing workflow or fleece cleanliness and quality if they’re ready to listen.

New wool marketing strategy provides a thread of hope

Canadian broker aiming to make wool more valuable to producers

[UPDATED: Nov. 16, 2023] Jane Underhill is weaving the foundation for a robust Canadian commercial industry for Ontario wool. “This year alone, I’ve transacted on 67,000 pounds of wool, all Ontario wool – it’s not nothing,” said Underhill, owner of OA Wool, to Ontario Sheep Farmers annual general meeting attendees in Alliston, Oct. 26. Why […] Read more

wool clothing label

Wool producers rebel over clothing sustainability claims

International wool organizations fight to ensure consumers aren’t fleeced by false sustainability claims

Canadian wool organizations support an international campaign that challenges the European Council’s methods of calculating Product Environmental Footprint (PEF). “Europe has a lot of the big fashion labels; they’re the ones that set the trend,” said Jane Underhill from Campaign for Wool. “I think that their investment in Europe is significant and that influences decision-making […] Read more


Canada’s International Wool Trade Organization has developed strategic initiatives to rebrand and revalue Canadian wool, which include plans to increase its use in carpeting.

Wool could find its future in carpets

Canada’s wool is of decent quality -- but the product needs to find a market focus like Germany has in carpets, industry proponents say

Canada is sitting on a golden fleece of opportunity to lead North America in wool transformation if it can get the infrastructure in place. Jane Underhill, Canada’s International Wool Trade Organization (IWTO) deputy head of delegation, said wool produced in Canada is on par with that of Germany, one of the world’s top producers of […] Read more

The Canadian Wool Council is hoping to see more wool production in Canada in the coming years.

Funding announced to revive wool market

The Canadian Wool Council hopes to set a new direction for the natural fibre

Glacier FarmMedia – The Canadian Wool Council is seeking more visibility for its wares and recently received almost $150,000 to make that happen. Agriculture and Agri-Food Canada (AAFC) announced the funding in late February, linking the money to development of environmentally sustainable textiles. Why it matters: Meat rather than wool is the main focus of […] Read more