The annual Shearing Day hosted by The Campaign for Wool in Canada and the Canadian Wool Council (CWC) brings industry advocates together to help raise awareness about Canadian wool.
Tag Archives wool
Sheep shearing day promotes education and economic awareness
Annual event an opportunity to advocate for the wool industry
Canadian wool weaves success story one fibre at a time
Feds announce funding to grow sector at Canada’s first International wool convention
The Canadian Wool Council is getting a $185,000 federal funding boost over three years for branding and marketing through the AgriMarketing Program. “It’s been a good couple of days for Canadian wool,” said Matthew Rowe, Campaign for Wool CEO, from the International Wool Symposium held in Montreal. Why it matters: The financial potential of Canadian […] Read more
New wool marketing strategy provides a thread of hope
Canadian broker aiming to make wool more valuable to producers
[UPDATED: Nov. 16, 2023] Jane Underhill is weaving the foundation for a robust Canadian commercial industry for Ontario wool. “This year alone, I’ve transacted on 67,000 pounds of wool, all Ontario wool – it’s not nothing,” said Underhill, owner of OA Wool, to Ontario Sheep Farmers annual general meeting attendees in Alliston, Oct. 26. Why […] Read more
Wool producers rebel over clothing sustainability claims
International wool organizations fight to ensure consumers aren’t fleeced by false sustainability claims
Canadian wool organizations support an international campaign that challenges the European Council’s methods of calculating Product Environmental Footprint (PEF). “Europe has a lot of the big fashion labels; they’re the ones that set the trend,” said Jane Underhill from Campaign for Wool. “I think that their investment in Europe is significant and that influences decision-making […] Read more
Wool could find its future in carpets
Canada’s wool is of decent quality -- but the product needs to find a market focus like Germany has in carpets, industry proponents say
Canada is sitting on a golden fleece of opportunity to lead North America in wool transformation if it can get the infrastructure in place. Jane Underhill, Canada’s International Wool Trade Organization (IWTO) deputy head of delegation, said wool produced in Canada is on par with that of Germany, one of the world’s top producers of […] Read more
Funding announced to revive wool market
The Canadian Wool Council hopes to set a new direction for the natural fibre
Glacier FarmMedia – The Canadian Wool Council is seeking more visibility for its wares and recently received almost $150,000 to make that happen. Agriculture and Agri-Food Canada (AAFC) announced the funding in late February, linking the money to development of environmentally sustainable textiles. Why it matters: Meat rather than wool is the main focus of […] Read more
Wool advocates hope to boost domestic sales
Industry says synthetic materials pushed wool out of fibre markets, but consumer demand for sustainability is growing
Glacier FarmMedia – An opportunity exists to build a larger, higher quality wool production industry in Canada, according to The Campaign For Wool Canada (TCFW), and the organization has developed a five-year strategic plan to do that. “There are definitely challenges but there are huge opportunities in Canadian wool,” said Matthew Rowe, TCFW Canada chief […] Read more
COVID-19 not kind to Canada’s wool industry
Clothing retailers were forced to close during pandemic, only to open in fits and starts as public health restrictions allowed
Glacier FarmMedia – Wool might be a secondary market for the Canadian sheep industry, but the COVID-19 pandemic still cut deep into the business as the textile supply chain ground to a halt, according to the country’s wool co-operative. Eric Bjergso, general manager of Canadian Co-operative Wool Growers, said 2020 was the most difficult year […] Read more
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