Award winnng fleece on display at the Royal Agricultural Winter Fair, November, 11, 2024.

Canadian wool innovation contest opens application window

$10,000 prize champions creative, commercially viable Canadian wool projects, including apparel, interiors, agriculture, science, and other fields

The Second Annual Canadian Wool Innovation Prize (CWIP), worth $10,000, is accepting applications for commercially viable innovation projects or businesses until October 31, 2025.The Campaign for Wool Canada / Canadian Wool Council, with support from the Worshipful Company of Woolmen are sponsoring the contest that bridges the Canadian and British wool industry.




wool clothing label

Wool producers rebel over clothing sustainability claims

International wool organizations fight to ensure consumers aren’t fleeced by false sustainability claims

Canadian wool organizations support an international campaign that challenges the European Council’s methods of calculating Product Environmental Footprint (PEF). “Europe has a lot of the big fashion labels; they’re the […] Read more


Canada’s International Wool Trade Organization has developed strategic initiatives to rebrand and revalue Canadian wool, which include plans to increase its use in carpeting.

Wool could find its future in carpets

Canada’s wool is of decent quality -- but the product needs to find a market focus like Germany has in carpets, industry proponents say

Canada is sitting on a golden fleece of opportunity to lead North America in wool transformation if it can get the infrastructure in place. Jane Underhill, Canada’s International Wool Trade […] Read more


The Campaign for Wool Canada is in talks with different levels of government about how best to develop research and marketing.

Wool advocates hope to boost domestic sales

Industry says synthetic materials pushed wool out of fibre markets, but consumer demand for sustainability is growing

Glacier FarmMedia – An opportunity exists to build a larger, higher quality wool production industry in Canada, according to The Campaign For Wool Canada (TCFW), and the organization has developed […] Read more


Canada remains a small producer of wool on the international market, producing about three million pounds a year.

COVID-19 not kind to Canada’s wool industry

Clothing retailers were forced to close during pandemic, only to open in fits and starts as public health restrictions allowed

Glacier FarmMedia – Wool might be a secondary market for the Canadian sheep industry, but the COVID-19 pandemic still cut deep into the business as the textile supply chain ground […] Read more