The packer behind the pilot of a Canadian value chain for certified sustainable beef says its first three months are proof the model is scalable as well as functional. The pilot’s first quarter “proved that a significant volume of beef can be successfully traced through a certified supply chain for the participating customers,” Gurneesh Bhandal, […] Read more
Tag Archives sustainable beef — page 2
Sustainable beef pilot passes first-quarter mark
Public input sought on sustainable beef indicators
Ranchers, consumers and others who have thoughts on how beef and its cattle should be sustainably produced in Canada are asked to speak up again, this time by early November at the latest. The Canadian Roundtable for Sustainable Beef (CRSB), in the midst of developing a Verified Sustainable Beef Framework, has released its new draft […] Read more
Earls retreats from U.S. beef sourcing
Canadian upscale-casual dining chain Earls Restaurants has pulled back from its recent public commitment to the “Certified Humane Beef” brand. Mo Jessa, president of Vancouver-based Earls, said Wednesday the company will instead begin to “work with local ranchers to build our supply of Alberta beef that meets our criteria” for animal care and treatment. The […] Read more
Consumers want sustainable beef, but defining that may be murky
CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward sustainability is to define what exactly that means. Defining sustainability is important, according to a beef brand officer, because in some cases it’s something consumers […] Read more
Guenther: McDonald’s sustainability goals to reach beyond beef
Farmers who want to keep supplying the world’s biggest quick-service restaurant chains can expect more scrutiny of their methods going forward. That’s because the chains’ customers appear to be looking for more sustainably-produced food — so companies such as McDonald’s in turn are looking for third-party verification to prove the ingredients they source make the […] Read more
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