Advantage Farm Equipment completes full AGCO lineup with Fendt and Massey Ferguson Sprayers

Advantage Farm Equipment completes full AGCO lineup with Fendt and Massey Ferguson Sprayers

Advantage Farm Equipment announced it has expanded its product line up with the addition of Fendt and Massey Ferguson Sprayers. This addition completes Advantage’s full AGCO line up.   Advantage Farm Equipment said in a release this strategic expansion complements the launch of IDEAL combines and Momentum planters in 2024, reinforcing its “dedication to providing […] Read more

Operators are still required in the cab for most farming tasks as equipment manufacturers gradually automate the processes and decisions that require operator intervention.

Equipment manufacturers focus on technology

Major implement companies face high-tech future as they wrestle with automation, autonomy and precision agriculture

Glacier FarmMedia – Images of autonomous machines working on their own in fields can easily grab the attention of early-adopter producers, especially those facing a labour crunch. They also make impressive headlines and brand announcements. But even though several concept, prototype and even a few production machines have appeared on the scene, nearly all producers […] Read more


Combine assembly at Brantford before the plant was sold to MCC.

The final years of Brantford’s MF combine assembly plant

Declining sales and accumulated debt necessitate drastic measures

In this final instalment of a four-part series on the Brantford Massey Ferguson combine plant (read Part 1, Part 2 and Part 3, here), the story wraps up with a look at the plant’s final days and what was left unfinished as Massey Ferguson abandoned combine manufacturing in the 1980s. As the 1980s began, the […] Read more


A rotary combine endures testing on the same bump track in the 1980s.

Massey Ferguson assesses the competition

Company finds ways to see what engineers for other brands are testing

In the third instalment on Massey Ferguson’s manufacturing history in Ontario (read Part 1 and Part 2 here), we examine what it was like to be a combine field test engineer for the company in the 1970s. Here is a compilation of recollections from various engineers who worked at MF’s Brantford plant during that time. […] Read more

Massey Ferguson's new 9S series of high horsepower tractors was launched at the Agritechnica machinery show in Hannover, Germany.

VIDEO: New 9S sets new high horsepower standard  for a Massey Ferguson tractor

The six tractors have a top horsepower of 425, compared to 400 in the 8700 S series

Massey Ferguson has launched its long-awaited 9S tractor, bringing the latest design to a high-horsepower offering from the company. The 9S tractors replace the 8700 S line for Massey Ferguson and bring increased power and strength to the tractor lineup. It was launched at the Agritechnica machinery show in Hannover, Germany in mid-November. There will […] Read more

The 510 was updated to match the other two models in the revised combine offerings in the 1970s.

Supporting the Harvest Brigade

The 1970s and early ’80s were the heyday of MF’s Brantford combine plant

This is the second instalment in our series on the history of Massey’s Ferguson’s combine assembly plant in Brantford, Ont. The early 1970s were good to Massey-Ferguson’s shareholders, and the Brantford combine plant was working flat out to meet demand for its combines. The 410 and 510 had catapulted MF to the front of the […] Read more


The new Massey Ferguson 9S is the company’s highest horsepower tractor in its lineup at up to 425 horsepower.  Photo: John Greig

Agritechnica update: A new big horsepower Massey, adjustable hay conditioning and automation matures

Massey Ferguson released its new high-horsepower 9S tractor at Agritechnica. It’s the next tractor for Massey Ferguson with the unique 18 cm gap between the cab and the engine, which makes it more conformable for the operator and with better sight lines. It’s also new highest horsepower tractor available from Massey Ferguson at 425 maximum […] Read more

A historical photo of a plaque commemorating the dedication of the Massey-Ferguson combine plant.

A look back at a Massey Ferguson milestone

The company built a new assembly plant designed for a new line of combines

Glacier FarmMedia – “Get up to date or go out of business.” That quote appeared in one of the many official press releases Massey Ferguson’s public-relations people handed out on June 9, 1964. That was the day of the grand opening for the company’s Brantford, Ont., combine plant. After the farm machinery sector weathered tough […] Read more