Canada’s TMX Group has pulled the plug on its AgriClear online cattle exchange after almost three years of operation. TMX, which operates the Toronto-based TSX stock exchange among other services, announced on AgriClear’s lone remaining web page that the AgriClear platform and website have been decommissioned, effective Monday (April 16). “As part of the active […] Read more
Tag Archives marketing — page 3
Online cattle market AgriClear goes dark
Producers vote down Ontario beef checkoff increase
A bid to increase the checkoff paid by Ontario’s beef farmers to Beef Farmers of Ontario was quashed when it failed to get the 66 per cent support it needed for approval. Why it matters: Beef Farmers of Ontario pulled from its reserves to fund at close-to $1 million deficit in 2017 and was planning […] Read more
Milk ad awareness beating top brands
Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more
Ontario’s dairy farmers ramp up own marketing
Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more
U.S. September cattle placements surge
Chicago | Reuters — Ranchers in September drove 13.5 per cent more cattle into U.S. feedlots than the same month a year earlier, the U.S. Department of Agriculture reported on Friday. The result topped analysts’ average forecasts and hit its highest level for the month in six years. “The good news for the consumer is […] Read more
U.S. July feedlot cattle placements smaller than expected
Chicago | Reuters — Ranchers in July placed 2.7 per cent more cattle in U.S. feedlots than a year ago, the U.S. Department of Agriculture reported on Friday, which fell short of average analysts’ forecasts. Dwindling profits for feedyards, after being paid less for their cattle by packers, discouraged them from buying calves for fattening […] Read more
U.S. December feedlot cattle placements hit six-year high
Chicago | Reuters — U.S. feedlots brought in 18 per cent more cattle in December than the year-earlier month, the U.S. Department of Agriculture said on Friday, which topped forecasts and reached a six-year high for that month. Higher prices for slaughter-ready, or cash, cattle last month improved profit for feedlots. That allowed them to […] Read more
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