Dairy Farmers of Canada continues to build its ability to measure the success of its marketing campaigns and return on investment after Dairy Farmers of Ontario pulled its promotion funding due to a lack of such information. Dairy Farmers of Canada’s (DFC) recent policy conference included a presentation by Don Mayo, global managing partner for […] Read more
Tag Archives Dairy Farmers of Canada — page 4
Milk ad awareness beating top brands
Dairy Farmers of Canada has been pushed to better measure the effectiveness its farmer-funded milk promotion
Milk ad awareness beating top brands
Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers of Canada’s (DFC) policy conference this week in Ottawa included a presentation by Don Mayo, global managing partner for IMI, an organization that measures media […] Read more
Ontario’s dairy farmers ramp up own marketing
Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of dollars to Dairy Farmers of Canada. What does it mean? Dairy Farmers of Ontario’s withdrawal from national marketing of milk has meant upheaval at Dairy […] Read more
National dairy group loses executive director
Caroline Emond has resigned as executive director of Dairy Farmers of Canada (DFC) after two and half years in the position. Emond will be stepping down effective July 4, DFC announced Wednesday. Emond has dealt with some significant files and changes to dairy marketing since she replaced long-time retiring executive director Richard Doyle. She has […] Read more
Dairy protection sought ahead of NAFTA talks
CNS Canada — The head of Canada’s dairy industry group highlighted the role of Canadian dairy producers in the domestic market, as the potential for trade agreement renegotiations loom. U.S. President Donald Trump said earlier in the year he was considering pulling the U.S. from the North American Free Trade Agreement (NAFTA), but later shifted […] Read more
Trump wins support for possible WTO action on Canada dairy
Reuters – Australia and New Zealand dairy industry leaders say they would support moves by the United States to draw the World Trade Organization into a trade dispute with Canada, after President Donald Trump said existing rules were unfair. On a visit to the U.S. cheese-making state of Wisconsin on April 18, Trump said he […] Read more
Dairy sector still working toward ingredients strategy
The Canadian dairy industry has missed a self-imposed deadline for the Feb. 1 implementation of a national ingredients strategy — but work continues toward that implementation. The strategy is meant to create a lower-priced class of milk, Class 7, to encourage the use of skim milk powder in further-processed ingredients. Ontario has already independently implemented […] Read more
Diafiltered milk issue sours on slow federal response
CNS Canada — Two weeks after rallying on Parliament Hill to protest Trans-Pacific and European trade agreements, some dairy farmers say the government is still slacking when it comes to supporting their industry. The immediate crisis, according to Jan Slomp, a Vancouver Island dairy farmer and president of the National Farmers Union, is diafiltered milk. […] Read more
Agropur halts its diafiltered milk imports
Updated, May 11, 2016 — Canadian dairy processing co-operative Agropur says a three-month national program to subsidize use of Canadian dairy ingredients will allow it to “immediately” end its own imports of diafiltered milk. “We had pledged to stop importing diafiltered milk as soon as conditions allowed,” co-op president Serge Riendeau said Tuesday in a […] Read more
Dairy farmers worry Trans-Pacific trade deal could hurt
Ottawa | Reuters — Canada’s powerful dairy industry on Friday expressed concern it could suffer if talks to create a Pacific trade treaty open up heavily protected Canadian markets to more foreign competition. Some of the 12 nations taking part in negotiations on a Trans-Pacific Partnership (TPP) want Canada to start dismantling a system known […] Read more
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