Dairy Farmers of Canada continues to build its ability to measure the success of its marketing campaigns and return on investment after Dairy Farmers of Ontario pulled its promotion funding […] Read more
Tag Archives Dairy Farmers of Canada
Milk ad awareness beating top brands
Dairy Farmers of Canada has been pushed to better measure the effectiveness its farmer-funded milk promotion
Milk ad awareness beating top brands
Dairy Farmers of Canada is trying harder to track how well its marketing efforts boost milk sales, after Ontario members pulled promotion funding over a lack of information. Dairy Farmers […] Read more
Ontario’s dairy farmers ramp up own marketing
Dairy Farmers of Ontario is starting to build its own consumer marketing department, now that it’s retaining marketing funds collected from farmers and no longer sending tens of millions of […] Read more
National dairy group loses executive director
Caroline Emond has resigned as executive director of Dairy Farmers of Canada (DFC) after two and half years in the position. Emond will be stepping down effective July 4, DFC […] Read more
Dairy protection sought ahead of NAFTA talks
CNS Canada — The head of Canada’s dairy industry group highlighted the role of Canadian dairy producers in the domestic market, as the potential for trade agreement renegotiations loom. U.S. […] Read more
Trump wins support for possible WTO action on Canada dairy
Reuters – Australia and New Zealand dairy industry leaders say they would support moves by the United States to draw the World Trade Organization into a trade dispute with Canada, […] Read more
Dairy sector still working toward ingredients strategy
The Canadian dairy industry has missed a self-imposed deadline for the Feb. 1 implementation of a national ingredients strategy — but work continues toward that implementation. The strategy is meant […] Read more
Diafiltered milk issue sours on slow federal response
CNS Canada — Two weeks after rallying on Parliament Hill to protest Trans-Pacific and European trade agreements, some dairy farmers say the government is still slacking when it comes to […] Read more
Agropur halts its diafiltered milk imports
Updated, May 11, 2016 — Canadian dairy processing co-operative Agropur says a three-month national program to subsidize use of Canadian dairy ingredients will allow it to “immediately” end its own […] Read more
Dairy farmers worry Trans-Pacific trade deal could hurt
Ottawa | Reuters — Canada’s powerful dairy industry on Friday expressed concern it could suffer if talks to create a Pacific trade treaty open up heavily protected Canadian markets to […] Read more