People have more choice but they also want to “know more about what’s in their food and how it’s produced,” said Jacques Lefebvre, chief executive officer of the Dairy Farmers of Canada.

Dairy farmers struggle for consumer loyalty

Producers told to come to grips with milk alternatives and increased production scrutiny

Glacier FarmMedia – Canada’s dairy producers no longer enjoy a privileged relationship with consumers whose support is unquestioned, says an industry leader. People have a wider range of choices but […] Read more



Dairy farms will have to report all births on the farm as part of the traceability module for proAction starting Sept. 1.

Dairy herd ID reporting enforced starting Sept. 1

The change is part of the traceability module for the proAction validation program

Compliance with the traceability requirements of the proAction dairy farming validation program should be straightforward if producers continue entering on-farm events in the nationwide database, says the organization in charge […] Read more

A Pizza Pizza storefront in Winnipeg in 2013. (File photo by Dave Bedard)

Blue Cow comes to Pizza Pizza

Dairy Farmers of Canada branding to go on display

Pizza Pizza is the latest brand to sport Dairy Farmers of Canada’s “Blue Cow” certification-of-origin mark in its marketing, putting an old fight over the pizza chain’s cheese provenance to […] Read more


Farmers are working with nutritionists to figure out alternatives to using palmitic acid supplements.

Dairy sector adjusts to butter debate fallout lessons

Now that the rhetoric around butter hardness has settled down, farmers look to managing without palm fat supplements, while research continues

As the Buttergate social furor and ensuing questions around transparency settles into a dull roar, where does dairy go from here?  “What this conversation is about is – what is […] Read more