Canada Beef and the Canadian Cattle Association (CCA) are receiving up to $5,865,110 and $453,364 respectively for marketing activities such as advertising, trade missions, technical training and educational seminars.
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Feds announce $6 million beef marketing boost

Beef sector aims for new 2030 targets
Organizations involved in Canada's National Beef Strategy have announced new goals for the beef sector for the next decade
The Canadian beef industry has new benchmarks to reach for in the next decade. The organizations involved in Canada’s National Beef Strategy — the Canadian Cattlemen’s Association, Canada Beef Breeds […] Read more

Beef demand soars as consumers ‘aggressively’ stock up
Surge in sales accompanied by a jump in people looking online for recipes
Canada’s beef demand has been strong during the pandemic. “Unlike previous disease outbreak issues, COVID-19 has not been about food safety or consumer confidence or issues with food products,” Canada […] Read more

Feds fund Canada Beef export promotion
$6.4 million over three years
Agriculture and Agri-Food Minister Lawrence MacAulay has announced funding of up to $6.4 million over three years for Canada Beef Inc., the national agency for research and promotion. A government […] Read more

Taiwan again accepting Canadian UTM beef
One of the top international importers of Canadian beef is back in the market after closing its ports to the product last year. Agriculture Minister Lawrence MacAulay and Trade Minister […] Read more

Consumers want sustainable beef, but defining that may be murky
CNS Canada –– McDonald’s plans on using sustainable beef by 2016, and intends on sourcing at least part of it from Canadian producers. The fast food giant’s latest step toward […] Read more