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McDonald’s Canadian arm in August launched the “Classics Remastered” burger campaign, highlighting new kitchen processes for burgers such as its Big Mac, cheeseburger and Quarter Pounder (l-r). (CNW Group/McDonald’s Canada)
Livestock

McDonald’s reiterates beef support during Beyond Meat test-drive

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The world’s biggest burger chain has aimed to reassure Canadian beef producers that its trial run of a plant-based burger doesn’t mark a retreat from the company’s primary protein. McDonald’s CEO John Betts, in a statement issued Friday directly to “our valued partners in the beef industry,” said he wants beef producers “to hear from […] Read more
A 12-week global test of the McDonald’s P.L.T. starts Sept. 30, 2019 in 28 southwestern Ontario stores. (CNW Group/McDonald’s Canada)
Crops

Ontario to host global test for McDonald’s pulseburger

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The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more
Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)
Crops

Tim Hortons retreats from Beyond

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Tim Hortons is dialing back its Beyond Meat marketing in Canada and will keep the plant-based meat substitute on its sandwich menus in Ontario and British Columbia alone. The coffee-and-donut chain, an arm of Toronto-based Restaurant Brands International and Canada’s biggest fast-food chain by number of outlets, first test-marketed breakfast sandwiches with the U.S. company’s […] Read more
(Haigwood Studios photo, InspireBrands.com)
Livestock

Wendy’s sells stake in Arby’s owner

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Reuters — Hamburger company Wendy’s Co. ended its decade-old ties with Arby’s as it sold its 12.3 per cent stake in the sandwich chain’s parent for US$450 million on Thursday, giving it a boost as it battles larger rivals McDonald’s and Burger King. Wendy’s will sell its stake to Inspire Brands, owned by Roark Capital, […] Read more
(Pintys.com)
Livestock

Olymel to pick up Ontario chicken processor Pinty’s

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The meat packing arm of agrifood co-operative La Coop federee is set to boost its stakes in the Ontario packaged chicken and appetizer markets with a deal for Pinty’s Delicious Foods. Olymel announced Thursday it will buy Burlington, Ont.-based Pinty’s, including its three southern Ontario chicken slaughter and processing operations at Port Colborne, Paris and […] Read more
Field Roast’s plant-based FieldBurger is made using assorted vegetables, mushrooms and barley. (FieldRoast.com)
Crops

Maple Leaf buys further into ‘meat’ market

One of Canada’s biggest packaged meat companies is further expanding its space on the non-animal protein shelf with a deal for U.S. processor Field Roast Grain Meat. Maple Leaf Foods announced Nov. 30 it will pay US$120 million (C$153.9 million) for the Seattle-based company, which makes and markets premium grain-based “meat” and vegan cheese products. […] Read more
(CNW Group/A+W Food Services of Canada Inc.)
Livestock

Weather, ‘economic challenges’ drag on A+W sales

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Canadian burger chain A+W cites “poor winter weather” in most regions and “economic challenges” in its Alberta and Saskatchewan markets for flat sales in its first quarter. The Vancouver-based burger and root beer chain on Tuesday booked total sales of $245.16 million for the quarter ending March 26, up 0.6 per cent from $243.8 million […] Read more

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