The McDonald’s “P.L.T.” (CNW Group/McDonald’s Canada)

McDonald’s to make its own ‘McPlant’ items

Beyond Meat says co-created patty

Reading Time: < 1 minute Reuters — Burger chain McDonald’s on Monday decided to debut its own plant-based meat alternatives line called “McPlant” in 2021, including a patty that Beyond Meat subsequently said it helped co-create. “Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in […] Read more

(Dave Bedard photo)

McDonald’s resuming all-Canadian beef supply

'Supply adjustment' ends next month, company says

Reading Time: 2 minutes Updated, Aug. 18 — McDonald’s Canada’s pandemic-related “supply adjustment,” in which the burger chain cut its Canadian beef purchases to below 100 per cent, is set to end next month. The Canadian arm of the U.S. fast food giant announced Thursday it will resume its pre-pandemic policy of sourcing 100 per cent Canadian beef, starting […] Read more

One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

Reading Time: 3 minutes A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu” […] Read more

(Photo courtesy A&W Canada)

A+W starts move to all-grass-fed, all-Canadian beef

Suppliers lined up to begin transition this spring

Reading Time: 3 minutes Canadian burger chain A+W’s next move to distinguish its menu in a crowded quick-service market will be a connection to the regenerative ag movement, as it sets itself up with an all-Canadian and all-grass-fed beef supply. The Vancouver-based chain, which includes almost 1,000 restaurants across Canada, announced Monday it’s “making a commitment to exclusively source […] Read more

Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)

Tim Hortons pulls Beyond Meat products from Ontario, B.C.

Reading Time: < 1 minute Reuters — Restaurant Brands International’s Tim Hortons said on Tuesday it has removed Beyond Meat’s products from its coffee and donut shops in Ontario and British Columbia. This comes after the coffee and breakfast chain cut Beyond Meat’s burgers and sandwiches from its menu in September from all of Canada except the two provinces. “We […] Read more


An artists’ rendition of the Merit Functional Foods plant under construction in Winnipeg. Merit also recently picked up support from research “supercluster” Protein Industries Canada to help further develop pea and canola proteins. (Meritfoods.com)

Nestle to source plant proteins from Winnipeg

Reading Time: 2 minutes Winnipeg/Zurich | Reuters — Food company Nestle SA said on Friday it has teamed up with small Canadian plant-based food ingredient makers Burcon and Merit Functional Foods, the second such supply agreement this month that targets Canadian crops. Meat substitutes from plants in burgers, nuggets and many other foods are a fast-growing industry, driving up […] Read more

U.S. grocer Kroger’s plant-based burger patties are sold under its in-house brand, Simple Truth. (Kroger photo via Brandfolder.com)

Major grocers roll out plant-based burgers, undercut Beyond Meat

Reading Time: 3 minutes Chicago | Reuters — Cashing in on rising demand for imitation meat, major retailers including Kroger and Walmart recently began to carry Beyond Meat’s plant-based burgers and sausages. Now, several stores are creating similar products that will compete with Beyond Meat. Kroger Co., the biggest U.S. grocer, on Wednesday rolled out its own line of […] Read more

McDonald’s Canadian arm in August launched the “Classics Remastered” burger campaign, highlighting new kitchen processes for burgers such as its Big Mac, cheeseburger and Quarter Pounder (l-r). (CNW Group/McDonald’s Canada)

McDonald’s reiterates beef support during Beyond Meat test-drive

Reading Time: 3 minutes The world’s biggest burger chain has aimed to reassure Canadian beef producers that its trial run of a plant-based burger doesn’t mark a retreat from the company’s primary protein. McDonald’s CEO John Betts, in a statement issued Friday directly to “our valued partners in the beef industry,” said he wants beef producers “to hear from […] Read more


A 12-week global test of the McDonald’s P.L.T. starts Sept. 30, 2019 in 28 southwestern Ontario stores. (CNW Group/McDonald’s Canada)

Ontario to host global test for McDonald’s pulseburger

Reading Time: 2 minutes The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more

Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)

Tim Hortons retreats from Beyond

Reading Time: 2 minutes Tim Hortons is dialing back its Beyond Meat marketing in Canada and will keep the plant-based meat substitute on its sandwich menus in Ontario and British Columbia alone. The coffee-and-donut chain, an arm of Toronto-based Restaurant Brands International and Canada’s biggest fast-food chain by number of outlets, first test-marketed breakfast sandwiches with the U.S. company’s […] Read more