New CEO joins Vineland Research and Innovation Centre

Ian Potter comes to Vineland with years of experience managing research organizations

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Vineland Research and Innovation Centre (Vineland)’s board of directors has appointed Dr. Ian Potter as chief executive officer.

Potter replaces Dr. Jim Brandle who resigned in November, starting April 1.

Potter will also join the Vineland Board of Directors at that time.

Over a 25-year career, Potter has served in senior leadership roles with both the National Research Council Canada (NRC) and Alberta Innovates – Technology Futures (AITF).

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“He is a well-rounded executive who brings significant operating expertise and commercialization know-how to Vineland,” said Dr. Warren Jestin, Vineland’s board chair. “His team-focused approach aligns well with the extensive skill base and expertise already within the Vineland team and will support continued growth and impact for the horticulture sector.”

“I am excited to be joining Vineland as CEO and look forward to relocating to the Niagara region and working alongside key stakeholders to expedite opportunities for further collaboration and success within the Canadian horticultural space,” said Dr. Potter.

Shelley Martin, Vineland board director and retired Nestlé Canada executive, filled in as interim CEO following Brandle’s resignation.

Vineland is an independent, not-for-profit organization that conducts research and production solutions for fruit, horticulture and greenhouse crop systems, with Canadian and global partners, including the federal and provincial governments.

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