Starting with the 2024 marketing campaign, Maizex Seeds will be promoting both seed corn and soybeans under the Maizex Seeds brand.
“When we launched the joint venture between Maizex Seeds and Sollio Agriculture five years ago, our goal was to ensure our joint customer and distribution base, formed by bringing two seed businesses together, was informed and engaged in our new direction,” says Blake Ashton, general manager of Maizex Seeds.
To support this, the company kept both legacy seed brands, using Maizex for all seed corn hybrids and Elite for all soybean varieties. “This strategy served Maizex well through our transition period as it recognized the staff effort and customer loyalty needed to build each brand in the Canadian market,” says Ashton.
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It’s obvious at times that these policies, while often created with good intentions, were drafted by those with little or no experience in the agriculture industry.
“Starting with the 2024 campaign, the vision is to grow under one strong national seed brand— Maizex Seeds. This change allows both our team and dealer network to focus their efforts under a single banner and allows customers to see our best-in-class product performance in corn and soybeans through the lens of the Maizex Seeds brand.”
