CNH’s AI Tech Assistant uses artificial intelligence to help mechanics find relevant repair procedures for most of the company’s equipment offerings from the last 40 years.

CNH introduces AI Tech Assistant

Pilot program gives dealerships improved access to repair information to provide customer support with less research

CNH’s AI Tech Assistant uses artificial intelligence to help mechanics find relevant repair procedures for most of the company’s equipment offerings from the last 40 years.

Photo: Piotr Swat/SOPA Images via Reuters Connect

CNH Industrial forecasts lower FY profits on declining agriculture, construction equipment sales

Reuters – CNH Industrial CNH.N on Tuesday forecast 2025 profit below Wall Street’s estimates, as it expects sales to be lower year-over-year in both its agriculture and construction equipment markets in 2025, sending its shares down 3.7 per cent before the bell. The Basildon, UK-based company expects 2025 adjusted earnings to be in the range […] Read more


The ErgoSteer retrofit kit allows high-spec 500 to 1000 Series Fendt tractors to be controlled through a steering joystick mounted on a left-side seat armrest.

Fendt brings joystick steering to tractors

ErgoSteer is a retrofit option that provides operators a second type of steering input and was recognized with a AE50 design award

Agco introduced a retrofit kit that can bring joystick steering control to Fendt tractors. That system just won Agco an AE50 award for its design.



Salford's Row Crop Precision Cultivator has camera guidance and hydraulic down pressure and section control. Photo: Salford

Salford wins two AE50 engineering awards

Precision row crop cultivator and big-boom fertilizer applicator were both released in 2024

The Salford Group won two AE50 awards for a new precision cultivator and a high capacity boom fertilizer applicator. The AE50 awards are from the American Society of Agricultural and Biochemical Engineers (ASABE). The awards recognize 50 innovations in agriculture, food and biological systems and will be presented Feb. 11 just before the National Farm […] Read more

The uncertainty surrounding the tariff threat has farm equipment dealers in both the U.S. and Canada feeling uneasy. | File photo

Tariffs add to ‘perfect storm’ for ag equipment dealers

Commodity prices, high inventories and interest rates already pressuring sales as U.S. now threatens more disruption

The uncertainty surrounding the threat of substantial tariffs on key U.S. trading partners has North American businesses on edge. That is especially true for agricultural equipment manufacturers and the dealers that retail their products.