McCain Foods Ltd. has purchased predictive crop intelligence technology from Resson, a ‘vision intelligence technology’ firm headquartered in Fredericton, N.B. McCain has been a long-time partner with Resson, working together for nine years to develop algorithms that forecast farm yields using remote sensing technology.
The technology will enable producers to make more appropriate decisions through field data imagery. According to McCain, both high and low-altitude imagery will be provided that will target key metrics that will help producers improve crop development and yield.
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McCain’s inclination to use more innovative technology comes at no surprise as they experiment with various technologies at their Farms of the Future site in Florenceville, N.B., where they are working on regenerative farming practices.
“The acquisition is pivotal to McCain’s innovation agenda and our ambition to use digital technology to transform agriculture,” said Jillian Moffatt, Chief Technology Officer, McCain Foods Limited.
While the aim of the technology is to improve crop productivity by the acre, Moffatt also believes it can happen at all stages of the supply chain to improve yield, cost, and other key outcomes for growers and processors.
McCain says their future goal is to scale this technology beyond just their own Farms of the Future and to external food processors and growers.
“We hope this technology can support a variety of growers and companies across the sector,” said Moffatt.
Resson’s team that works on predictive crop intelligence is set to join McCain and become a new business unit within them. Resson as a whole will continue to work and develop other technology for detecting pests, disease, and other crop metrics.
