At Ag in Motion: Find a purpose, then buy tech, Prairie grower says

No matter how cutting-edge, digital ag needs to be a fit on your farm

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Published: July 18, 2023

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Regan Ferguson tells of her experience using data on the farm near Melfort at Ag In Motion. (Jeff Melchior photo)

Investing in digital agriculture can be a daunting experience. A producer’s best bet, one northeastern Saskatchewan farmer says, is to do your homework and find a purpose for it on your farm.

“You have got to have the root purpose of why you got that technology. Either that or you talk to others to help you find that purpose,” said Regan Ferguson, who farms with her husband, Mike, near Melfort.

“I find that once you have a purpose, you’re more apt to dig into it further and become more comfortable with it because you’re finally finding the value in it.”

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The Fergusons are first-year users of Bayer’s Climate FieldView, a multi-application digital agriculture platform. They discussed Fieldview and digital ag in general at a roundtable held Tuesday at Ag in Motion near Langham, Sask.

Research can take the mystery out of unfamiliar technology, said Ferguson.

“The more I looked into Climate, did research and learned about it, I found the ‘why’ and the purpose of its need on our farm and got more excited to get it in place this year.”

Climate FieldView has given her the ability to keep track of all equipment in the field, what it’s doing and whether it’s doing it right. It also provides a detailed record of the operation.

“It was reassuring to know that we had some kind of data to back us up if we ever needed it,” said Ferguson.

Bayer says Climate FieldView was designed to centralize data, visuals and reporting in a package that producers can interpret and act upon, by optimizing fertility, seeding management or other crop operations.

“We’ve got to do this because of our return on investment with chemical and fertility. We just want to put the fertilizer where it needs to be,” said Ferguson.

— Jeff Melchior reports for Alberta Farmer Express from Edmonton.

About the author

Jeff Melchior

Jeff Melchior

Reporter

Jeff Melchior is a reporter for Glacier FarmMedia publications. He grew up on a mixed farm in northern Alberta until the age of twelve and spent his teenage years and beyond in rural southern Alberta around the city of Lethbridge. Jeff has decades’ worth of experience writing for the broad agricultural industry in addition to community-based publications. He has a Communication Arts diploma from Lethbridge College (now Lethbridge Polytechnic) and is a two-time winner of Canadian Farm Writers Federation awards.

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