Matt Hooyer has been appointed SeCan’s Product Development Lead for eastern Canada.
Matt joins SeCan after working in product development and soybean breeding with Syngenta the past 13 years. There, he worked on both food-grade and traited soybeans. In his new role at SeCan, he will be responsible for product development and providing support to both SeCan members and retailers.
SeCan said in a release Matt’s diverse background – including agronomy and sales – has given him a deep appreciation of the agricultural industry, making him well-positioned to help grow SeCan’s business.
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“We are thrilled to welcome Matt to the SeCan team,” said Jeff Reid, general manager of SeCan. “His experience as a plant breeder, coupled with his strong understanding of the needs of our member companies will be a great asset to our team.”
Matt shared, “Over the years I’ve become familiar with many of SeCan’s members and retail partners, and I look forward to building even stronger relationships in my new position with SeCan.”
