The seed catalogue for Maizex Seeds takes on a different look for its 2026 edition thanks to the introduction of a new marketing initiative dubbed “Ration 365.”
Why it matters: Working as a team with nutritionists and seed suppliers can help dairy and beef producers fine-tune their cropping plans to optimize the production potential from their homegrown feeds.
The change comes following the integration under the Maizex brand name in 2024 of the Elite brands of forage and grass seeds. Elite Seeds came into the Maizex family when the Tilbury-based company formed a joint venture approximately seven years ago with the brand’s owner Sollio Agriculture (formerly La Coop fédéree).
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At the recent 2025 Canada’s Outdoor Farm Show, Ontario Regional Manager Adam Parker took time to bring Farmtario up to speed on how the transition from Elite to Maizex forage and grass seeds has unfolded.
“It’s not that our forage model is new; it’s just that now, under the Maizex brand, we have a nice opportunity to pair our forage lineup with the products and service that we already have for our silage corn customers,” Parker said.
Leading off Maizex’s 2026 seed guide is the company’s grain corn lineup, followed by soybeans. But the back half of the guide falls under the “Ration 365” tagline and features a wide range of dual-purpose and silage corn options followed by forage crops and grass seed mixes ranging from alfalfa, clover and timothy through bromegrass, fescue, festulolium and orchardgrass.
Maizex launched Ration 365 on its website in May 2025, describing the combined silage/forage lineup as “an industry-best product portfolio of corn hybrids and forage seed products, derived from one of the largest pre-commercial testing programs in the country.”
Since then, Maizex representatives have been talking up the program with their livestock-raising customers.
“As a company, we sell from Vancouver Island to Prince Edward Island,” Parker noted, adding that 43 of the company’s corn varieties — ranging in heat units from 69 days to 107 days — are marketed as either silage or dual-purpose.
He stressed both Maizex (in corn) and Elite (in forages) had strong brand awareness and “similar legacies” prior to the Sollio/Maizex merger.
Elite, however, was known best in Quebec and transferring that strength to Ontario and other parts of the country was challenging because forage growers tend to individualize their own mixes to suit their livestock needs.
Over time, however, the combined company has been able bring the expertise from Quebec to the rest of the country so it can better meet those individual needs.
“Now that we have that ability, we truly do have a strong depth of agronomy knowledge and strong product development on both (the silage and forage/grass) sides,” Parker said.
