wool clothing label

Wool producers rebel over clothing sustainability claims

International wool organizations fight to ensure consumers aren’t fleeced by false sustainability claims

Canadian wool organizations support an international campaign that challenges the European Council’s methods of calculating Product Environmental Footprint (PEF). “Europe has a lot of the big fashion labels; they’re the […] Read more


Canada’s International Wool Trade Organization has developed strategic initiatives to rebrand and revalue Canadian wool, which include plans to increase its use in carpeting.

Wool could find its future in carpets

Canada’s wool is of decent quality -- but the product needs to find a market focus like Germany has in carpets, industry proponents say

Canada is sitting on a golden fleece of opportunity to lead North America in wool transformation if it can get the infrastructure in place. Jane Underhill, Canada’s International Wool Trade […] Read more




As more consumers are cooking at home and other animal proteins have supply issues, lamb has become a more popular protein choice.

Lamb sees increased global market demand

Strong sales sparked by supply chain disruption, pandemic-related shortages of other animal proteins

Global meat protein supply gaps sparked by African swine fever (ASF) and the pandemic have created expansion potential for the sheep sector. Melissa Clark-Reynolds, a New Zealand entrepreneur, strategist and […] Read more