marketing Archives

Craig McLaughlin, Beef Farmer of Ontario president, explains the proposed $1.50 check-off increase to beef producers during Beef Day at the Grey Bruce Farmers Week on Jan. 8, 2025.

Inflation pressure prompts proposed Beef Farmers of Ontario check-off increase

By Diana Martin January 13, 2025

Beef Farmers of Ontario (BFO) members will vote on a $1.50 check-off increase in February at the annual general meeting. Inflation, maintaining current services and aligning Ontario’s support of national […] Read more

Rob Flack, Minister of Agriculture, Food and Agri-business, left, speaks with farmers following an announcement for $2 million in funding for the Ontario Beef Marketing Program and a $240 million increase to the Feeder Cattle Loan Guarantee program at Henrydale Farms in Carleton Place, July 29, 2024.

Livestock, News

Ontario beefing up support for cattle producers

By Diana Martin July 29, 2024

A $240 million increase to the Feeder Cattle Loan Guarantee program will help strengthen Ontario’s beef sector. The increase doubles the loan program’s scope to $500 million in low-interest finance […] Read more

A majority of Canadians report greater concern about misinformation in food marketing.

News

Honesty key in building public trust through food marketing

Consumers increasingly value transparency over perfection

By Delaney Seiferling November 24, 2023

Glacier FarmMedia – Canadian consumers have a high level of mistrust when it comes to food labels and marketing. That was a key takeaway in a recent report from the […] Read more

Crops, Markets

AAFC lowers Canadian wheat ending stocks estimates

Drop in estimated oats carryout another notable adjustment

By Phil Franz-Warkentin July 21, 2023

MarketsFarm – Canadian wheat ending stocks for both the current marketing year and 2023/24 (Aug/Jul) were revised lower by Agriculture and Agri-Food Canada’s market analysis division in its updated supply/demand […] Read more

Hayden Fox used facts and humour to emphasize TikTok’s potential for the agricultural sector to interact with consumers at the Farm and Food Care annual meeting in Elora April 13.

News

TikTok influencer helps farmers maximize messaging

Farm and Food Care Ontario dipping toe into TikTok with Ask a Farmer kiosk

By Diana Martin May 5, 2023

In three years, Hayden Fox has amassed 1.9 million followers on TikTok by posting often hilarious farm-related videos. However, the 25-year-old fourth-generation farmer said he’s most proud of the agricultural […] Read more

Crops

Biden overhauling U.S. marijuana policy

Prior federal offenses to be pardoned; moves could ease U.S. business for cannabis firms

By Doina Chiacu, Jeff Mason October 6, 2022

Washington | Reuters — U.S. President Joe Biden took steps to overhaul U.S. policy on marijuana on Thursday by pardoning thousands of people with federal offenses for simple marijuana possession […] Read more

Health Canada wants to have a label on the front of a package with a symbol such as an exclamation mark in bold font to alert buyers that a product contains what it deems to be an unhealthy level of sugar, saturated fat and/or sodium.

Markets/Business, News

Editorial: Despite good intentions, FOP labels could do more harm than good

By Kristy Nudds June 27, 2022

When Health Canada updated Canada’s Food Guide in January 2019, it was markedly different than previous guides. Unlike previous editions that focused on food ‘groups’ such as dairy, meat, grains, […] Read more

A Pizza Pizza storefront in Winnipeg in 2013. (File photo by Dave Bedard)

Livestock

Blue Cow comes to Pizza Pizza

Dairy Farmers of Canada branding to go on display

By Dave Bedard June 17, 2021

Pizza Pizza is the latest brand to sport Dairy Farmers of Canada’s “Blue Cow” certification-of-origin mark in its marketing, putting an old fight over the pizza chain’s cheese provenance to […] Read more

File photo of hogs in transit near Red Deer, Alta. (Stefonlinton/iStock/Getty Images)

Livestock, Markets

Alberta hog farmers to get set-aside via AgriRecovery

Producers get funds for feeding held-back market hogs

By Dave Bedard March 6, 2021

An AgriRecovery plan announced Friday is set to pay eligible Alberta farmers 95 cents per day per market-ready hog toward the animals’ upkeep during the shutdown of the province’s biggest […] Read more

Livestock, Markets

Feds back pork producers with new levy on imports

New national pork agency to be up and running next summer

By D.C. Fraser November 6, 2020

A new agency will use funds from a new levy on imported pork to pay for research and promotion for the Canadian pork sector. Federal Agriculture Minister Marie Claude Bibeau […] Read more

Tag Archives marketing