One of the centrepieces of Burger King’s #CowsMenu campaign is a video directed by Michel Gondry featuring U.S. singer and yodeler Mason Ramsey. (Burger King video screengrab via YouTube)

U.S. beef ranchers sour on Burger King lemongrass ration

RBI arm launches '#CowsMenu' program, 'Reduced Methane' Whopper

A new U.S. sustainability campaign from one of the world’s biggest fast food chains, training its lens on beef cattle passing gas, has “disappointed” some cattle producers while also proposing its own new feedlot ration as a way to help cut emissions. Burger King, owned by Toronto-based Restaurant Brands International, on Tuesday launched the “#CowsMenu” […] Read more

A 2018 Ford Super Duty F-250 Lariat. (Ford.com)

Ford says emissions certification process under federal probe

Washington | Reuters — Ford Motor Co. said Wednesday Canadian officials have opened a preliminary investigation into the automaker’s emissions certification process. Ford said in its annual report Environment and Climate Change Canada has opened a probe into the matter after the automaker disclosed early last year that the U.S. Justice Department had opened a […] Read more


File photo of an Alberta wheat field. (ImagineGolf/E+/Getty Images)

Fraser: The case against carbon pricing for farmers

The federal government continues to suggest the carbon tax imposed on Prairie farmers is necessary to reduce greenhouse gas emissions and may not be causing undue harm to the country’s agricultural sector. Agriculture Minister Marie-Claude Bibeau speaks publicly about “special considerations” for farmers, while at the same time openly questioning carbon pricing’s effect on their […] Read more

(Baranozdemir/iStock/Getty Images)

NFU paper lays out solutions for climate, farming challenges

MarketsFarm — The global climate crisis is interlinked with the financial crisis on Canadian farms, according to a new discussion paper from the National Farmers Union (NFU). The paper proposes changes to agriculture practices that could help the sector become part of the solution to both major issues. Compiled by Darrin Qualman in collaboration with […] Read more


(Dave Bedard photo)

Maple Leaf lands ‘sustainability-linked’ credit

Canadian food processor Maple Leaf Foods is taking its recently-established sustainability cred to the bank. The Toronto food firm announced Wednesday it’s the first Canadian company to secure “sustainability-linked terms” for its credit facilities. Specifically, the company has picked up an unsecured committed revolving line of credit and two unsecured committed term facilities for a […] Read more




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Beef sector sees place in UN report’s lower-emission vision

While a new United Nations report on climate change and land calls for “rebalancing diets,” the policy paths it seeks are a good fit for beef cattle ranching as Canadians know it, the Canadian Cattlemen’s Association says. Responding Thursday to the report from the UN’s Intergovernmental Panel on Climate Change (IPCC), the CCA said Canada’s […] Read more

A slide is pictured behind members of the United Nations Intergovernmental Panel on Climate Change (IPCC) during a news conference on the Special Report on Climate Change and Land after IPCC’s 50th session in Geneva on Aug. 8, 2019. (Photo: Reuters/Denis Balibouse)

UN flags need to reduce meat consumption to curb land use impact on global warming

London/Geneva | Reuters — Global meat consumption must fall to curb global warming, reduce growing strains on land and water and improve food security, health and biodiversity, a United Nations report on the effects of climate change concluded. Although the report stopped short of explicitly advocating going meat-free, it called for big changes to farming […] Read more