Roquette’s plant-based protein products include Nutralys T70S, billed as a plant-based, texturized protein that “guarantees a unique fibrous texture and great use adaptable to several types of meat substitute” such as burger patties, chicken-type filets and sausage. (Roquette.com)

Beyond Meat locks in Roquette pea protein supply

Plant-based protein firm Roquette has been booked to “significantly” increase the amount of pea protein it provides to expansion-hungry U.S. faux-meat processor Beyond Meat in the next three years. Los Angeles-based Beyond Meat on Tuesday announced a “multi-year pea protein supply agreement” with France’s Roquette, renewing a “longstanding partnership” between the two firms. No specifics […] Read more

(Subway video screengrab via YouTube)

Subway, McDonald’s expand Beyond Meat rollouts in Canada

Major fast-food chains McDonald’s and Subway are both expanding their rollouts of plant-based Beyond Meat products in Canada, beyond the range of their initial tests. McDonald’s Canada announced Wednesday it will expand the test marketing of its “P.L.T.” burger from its 28 stores in London, Ont. to also include 52 in Kitchener-Waterloo, Guelph and surrounding […] Read more

U.S. grocer Kroger’s plant-based burger patties are sold under its in-house brand, Simple Truth. (Kroger photo via Brandfolder.com)

Major grocers roll out plant-based burgers, undercut Beyond Meat

Chicago | Reuters — Cashing in on rising demand for imitation meat, major retailers including Kroger and Walmart recently began to carry Beyond Meat’s plant-based burgers and sausages. Now, several stores are creating similar products that will compete with Beyond Meat. Kroger Co., the biggest U.S. grocer, on Wednesday rolled out its own line of […] Read more

McDonald’s Canadian arm in August launched the “Classics Remastered” burger campaign, highlighting new kitchen processes for burgers such as its Big Mac, cheeseburger and Quarter Pounder (l-r). (CNW Group/McDonald’s Canada)

McDonald’s reiterates beef support during Beyond Meat test-drive

The world’s biggest burger chain has aimed to reassure Canadian beef producers that its trial run of a plant-based burger doesn’t mark a retreat from the company’s primary protein. McDonald’s CEO John Betts, in a statement issued Friday directly to “our valued partners in the beef industry,” said he wants beef producers “to hear from […] Read more


A 12-week global test of the McDonald’s P.L.T. starts Sept. 30, 2019 in 28 southwestern Ontario stores. (CNW Group/McDonald’s Canada)

Ontario to host global test for McDonald’s pulseburger

The biggest quick-service dining chain on the planet is set to use southwestern Ontario as the global test market for its first foray into Beyond Meat. McDonald’s announced Thursday it will run a 12-week test for a plant-based burger it calls the “P.L.T.” exclusively at 28 restaurants in the region starting Monday. “This test allows […] Read more

Tim Hortons had a nationwide rollout for Beyond Sausage Egg + Cheese, Beyond Sausage Farmer’s Wrap and Beyond Sausage Lettuce Tomato sandwiches on its breakfast menu in June 2019. (CNW Group/Tim Hortons)

Tim Hortons retreats from Beyond

Tim Hortons is dialing back its Beyond Meat marketing in Canada and will keep the plant-based meat substitute on its sandwich menus in Ontario and British Columbia alone. The coffee-and-donut chain, an arm of Toronto-based Restaurant Brands International and Canada’s biggest fast-food chain by number of outlets, first test-marketed breakfast sandwiches with the U.S. company’s […] Read more

Bean burgers made with canola protein powder at Burcon’s alternative meats protein lab in Winnipeg, Manitoba, Canada August 23, 2019. Picture taken August 23, 2019. REUTERS/Shannon VanRaes

Big Ag wants a cut of booming fake-meat market

Winnipeg/Chicago | Reuters — Bunge, one the world’s biggest grain traders, recently disclosed the 1.6 per cent stake it had purchased in the fast-growing fake-meat startup Beyond Meat. The play looked smart after the stock surged more than 250 per cent since the faux burger and sausage maker’s initial public offering in May. Indeed, Beyond […] Read more


KFC is test-marketing plant-based nuggets and wings at one of its U.S. outlets in Altanta. (Global.kfc.com)

KFC to test plant-based nuggets, wings

Reuters –– Yum Brands said on Monday it will be testing plant-based nuggets and boneless wings at an Atlanta KFC restaurant, the latest fast-food chain trying new options to attract vegan diners. The quick-service fried chicken restaurant will nationally roll out the vegan menu items, produced by U.S. processor Beyond Meat, based on the customer […] Read more

U.S. meat substitute processor Beyond Meat is testing its products in meatball style in Subway’s Beyond Meatball sub. (CNW Group/Subway Restaurants)

Subway to test-market plant-based ‘meatball’ subs

The world’s biggest fast food chain by number of outlets plans to test-market plant-based meat substitute at some of its Canadian and U.S. restaurants starting next month. Subway on Wednesday announced a “culinary innovation partnership” with Los Angeles-based processor Beyond Meat, beginning with a “Beyond Meatball Marinara” submarine sandwich to be tested at 685 Canadian […] Read more