After 25 years of business, AgDealer.com has become Canada’s largest marketplace of new and used farm equipment. They’ve earned and held top spot through constant improvement to better serve dealers and farmers across Canada.
Their latest innovation is the AgDealer Print Companion.
This new online experience compliments the AgDealer Ontario and Quebec print editions, giving a more in-depth look at each piece of equipment. The AgDealer Print Companion provides extra photos, full descriptions, and the ability to contact the dealer with a single tap. It also provides interactive tools that allow the user to sort through dealers, categories, manufacturers and features to easily focus searches.
“If you like the print edition, you will love the print companion as it allows you to access the same equipment and dealer inventory but with all the important equipment details provided by the dealer,” said Ryan Green, Executive Vice President of AgDealer.
Green adds that this new service will bridge the gap between print and digital. For example, the AgDealer Print Companion will allow farmers to review inventory up to one week before they receive their print edition in the mail, allowing them to keep on top of tight supplies and increased demand for equipment.
The AgDealer Print Companion is available at AgDealer.com/digital-editions and through the AgDealer.com mobile app, available at AgDealer.com/app. The service is now live for the Ontario and Quebec regions. The latest for Ontario is available at digital.agdealer.com/ONT or scan the QR Code below. Stay tuned, Western Canada is coming soon.
Green says AgDealer is constantly working to help connect farmers and dealers more efficiently and create a great user experience for both. This means, for example, listening to farmers, dealers and users to create a faster and easier search experience.
“We are a proud Canadian-based company supporting Canadian farmers and dealers and we are always looking to help farmers source the right equipment to support their farm operations.”
AgDealer.com features the largest farm equipment inventory across Canada and the inventory is updated throughout the day to ensure farmers have access to the most current information. Mobile optimization is a must for the demands and busy schedules of agricultural operations.
“More and more of our audience is on mobile devices, so we wanted to bring a great user experience right to the palms of their hands.”
Searching for equipment has never been easier with the power of print and digital working together.
“The goal is to have farmers flipping through the AgDealer print edition and when they see something of interest, they open the AgDealer Print Companion on their phone to access all the details of that piece of equipment so they can make a decision on whether to contact the dealer to learn more.”
