Amin Phoenix said accepting the Innovation Award for Environmental Sustainability for LaSalle Agri ahead of Canada’s Outdoor Farm Show 2025 was a great honour.
“Everybody inside the company deserves that award,” the LaSalle marketing co-ordinater said. “I am really just happy, and congratulations to the massive team and crew that put so much work behind it.”
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LaSalle won the award for its AgroBoost fertilizer, an all-in-one fertilizer which contains naturally-occurring ingredients that are harder to find in other formats.
The company uses by-products from cities to make fertilizers approved by the Canadian Food Inspection Agency (CFIA).
Sales manager Brent Veens described it as a “full-circle” approach.
“We’re keeping waste out of landfills and applying it to farmers’ fields,” he said. “We’re taking the byproduct from the cities and making it a better product, creating it as a fertilizer, then re-applying it on the fields.”
“We are very, very happy and proud to be able to make the planet a much better, greener place for everybody,” said Phoenix, “being able to repurpose minerals and materials that have gone otherwise to waste.”
Veen called it a good alternative to the types of mined nutrients common on the market.
“Someday, we’ll probably run out of that type of nutrient, so we’re essentially reusing the product.”
Phoenix added the positive environmental impacts of reducing reliance on the mining industry as well.
With the Innovation awards over, Veen said he had one main goal for the rest of the show week: “Shaking hands and meeting more farmers. Get our product out there, making the world a better place.”
