Innovation Award winner LaSalle Agri offers a more sustainable fertilizer

AgroBoost diverts waste and byproducts from landfills in ‘full circle’ approach

Reading Time: < 1 minute

Published: September 10, 2025

LaSalle marketing co-ordinator and sales manager being interviewed at the 2025 Canada's outdoor farm show

Amin Phoenix said accepting the Innovation Award for Environmental Sustainability for LaSalle Agri ahead of Canada’s Outdoor Farm Show 2025 was a great honour.

“Everybody inside the company deserves that award,” the LaSalle marketing co-ordinater said. “I am really just happy, and congratulations to the massive team and crew that put so much work behind it.”

Read Also

Attendees of the Indigenous Farm and Food Festival in Batoche, Sask., get a look at a bison herd in late September 2025. Photo: Janelle Rudolph

National Day for Truth and Reconciliation: Acknowledging the past, seeking a better future

How can the treaty rights of Indigenous peoples be honoured in a way that gives them a proper seat at the table when it comes to farming in Canada?

LaSalle won the award for its AgroBoost fertilizer, an all-in-one fertilizer which contains naturally-occurring ingredients that are harder to find in other formats.

The company uses by-products from cities to make fertilizers approved by the Canadian Food Inspection Agency (CFIA).

Sales manager Brent Veens described it as a “full-circle” approach.

“We’re keeping waste out of landfills and applying it to farmers’ fields,” he said. “We’re taking the byproduct from the cities and making it a better product, creating it as a fertilizer, then re-applying it on the fields.”

“We are very, very happy and proud to be able to make the planet a much better, greener place for everybody,” said Phoenix, “being able to repurpose minerals and materials that have gone otherwise to waste.”

Veen called it a good alternative to the types of mined nutrients common on the market.

“Someday, we’ll probably run out of that type of nutrient, so we’re essentially reusing the product.”

Phoenix added the positive environmental impacts of reducing reliance on the mining industry as well.

With the Innovation awards over, Veen said he had one main goal for the rest of the show week: “Shaking hands and meeting more farmers. Get our product out there, making the world a better place.”

About the author

Jonah Grignon

Jonah Grignon

Reporter

Jonah Grignon is a reporter with GFM based in Ottawa, where he covers federal politics in agriculture. Jonah graduated from Carleton University’s school of journalism in 2024 and started working full-time with GFM in Fall 2024, after starting as an intern in 2023. Jonah has written for publications like The Hill Times, Maisonneuve and Canada’s History. He has also created podcasts for Carleton’s student newspaper The Charlatan, Canada’s History and Farm Radio International in Ghana.

explore

Stories from our other publications