Bayer CropScience took a page from its past at Canada’s Outdoor Farm Show 2025, and shared its greatest hits with growers.
Near the entrance to their booth they highlighted notable corn hybrids the firm has launched over the years under its Dekalb brand.
Kate Hyatt, marketing portfolio lead with the firm, said the idea came earlier this year when she and her colleagues were talking to growers, who spoke about why they chose a certain hybrid. After a while, the discussion morphed into hybrids they’ve used and liked over the years.
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“The history makers campaign is about celebrating everything we’ve brought to the market in the past,” Hyatt said, while highlighting the display to Farmtario. “Just like in a music hall of fame, there’s platinum and gold levels. We’ve included those in showcases and captured some tidbits of information from our breeders that worked with them and the staff that have sold them in the field for many years.”
Hyatt noted the effort reflects the interactions farmers have with Dekalb in the field. It’s there that they put the hybrids to the test in real world conditions, and where winners emerge.
“It was about a particular soybean variety or corn hybrid, and what their experience was with that,” she said.
For more of our coverage of Canada’s Outdoor farm show, visit our landing page.
