The EIMA international agricultural and gardening machinery exhibition held last November in Bologna, Italy, is easily that country’s premiere agricultural machinery show. In a press release after the show, organizers announced a record turnout of 346,800 attendees during the five day show – an impressive number, to say the least.
Travelling to Italy and back home to Canada – a round trip of nearly 15,000 kilometres – for EIMA offered a terrific opportunity to get a glimpse of some of the types of equipment the European market has to offer its growers.
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Over 63,000 people from countries outside of Italy attended the show, so what did a couple of Canadians who attended the show have to say about it?
Including myself, invited on behalf of the Italian Trade Agency and Federunacoma to attend EIMA in Italy, was a group of Canadian delegates from five companies in Eastern Canada.
Before they were scheduled to return home to Canada, I spoke with two of these delegates, Claude Provencher and Marc-André Colpron, two agricultural-based business owners from Quebec, about their impressions of EIMA and if there were any new ideas they might bring home to their customers in la belle province after seeing what the Italian trade show had to offer.
*Note: Travel and accommodation costs were provided by the Italian Trade Agency and Federunacoma for visiting delegates and media representatives while attending EIMA.
