Roberts Farm Equipment has rebranded its business as Roberts Equipment to reflect its strategic expansion while “remaining deeply committed to serving the farming community”, the company said in a release.
Roberts Equipment has been a respected name in agricultural and construction equipment for nearly six decades with six locations in southern Ontario. It’s now expanding its offering to service the commercial and residential sectors as well.
“For generations, we have been the go-to partner for farmers and contractors seeking best-in-class equipment and service,” said Brian Ostendorff, president and CEO of Roberts Equipment. “As we continue to evolve, we are expanding our market reach while staying true to our agricultural roots.
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“With an increased focus on residential, commercial, and construction markets, we are dedicated to providing customized, above-average customer experiences ensuring that every client receives the right solution tailored to their specific needs,” said Ostendorff. The company is also “integrating cutting-edge technology to help our customers achieve their goals efficiently and profitably.”
Despite the name change, Roberts Equipment remains a proudly family-owned and operated company, owned by Jeff McGavin, Bruce Ostendorff, and Brian Ostendorff. “The rebrand is a strategic step in the company’s long-term vision to solidify its position as an industry leader while staying true to its core values: integrity, trust, and personalized service,” the company said.
With growth comes the need for visionary leadership, and Roberts Equipment said it has assembled a “powerhouse executive team” to drive operational excellence and execute its ambitious expansion plans:
- Rachel Thomas – Chief Operating Officer (COO)
- Segolene de Thomaz – Chief Financial Officer (CFO)
- Michelle Elphick – Director of Finance Operations
- Matthew Juby – Director of Parts Operations
- Michelle Batista – Director of Sales Operations
- Becky Gardhouse – Director of Service Operations
- Jennifer Bedard – Director of Human Resources
Roberts Equipment will continue to offer leading global brands such as New Holland, Kubota, Bobcat, and a diverse range of shortline equipment. The company said its expansion ensures that “farmers, business owners, and homeowners alike will have access to premium products, expert guidance, and technology-driven solutions designed to maximize efficiency and profitability.”
The company said its commitment to delivering “an exceptional customer experience” is at the heart of this transformation. Roberts Equipment said it takes a tailored approach to equipment solutions, ensuring that each client receives customized recommendations that align with their unique needs.
“This is more than just a name change, it’s a transformation that paves the way for future growth,” added Ostendorff. “Our customers will continue to receive the same expertise, service, and dedication they’ve trusted for years, now with an even broader selection of tailored solutions that incorporate the latest advancements in technology to enhance productivity, reduce costs, and drive success.”
For more information about Roberts Equipment and its full range of offerings, visit www.robertsequipment.com.
