Premier Equipment announced it has come to an agreement to purchase W.J. Heaslip Ltd. of Hagersville, increasing the company’s presence and area of service across Brant and Haldimand counties. W.J. Heaslip Ltd. has served farm and rural customers since the 1940s and has been a John Deere dealer since 1986. Wilfred Jerome (W.J.) Heaslip started with a feed mill in 1940 and over the next several decades and four family generations has provided equipment, farm hardware, and other services in the area.
“The Heaslip family has proudly served our customers in the Brant, Haldimand, and Norfolk community for over 85 years,” Rob Heaslip, president of W.J. Heaslip Ltd. said in a release. “It is a bitter-sweet time for us, but we are confident and excited to see the future for our customers and employees carry on in such a positive way.”
The addition of the Hagersville location bridges the trade area that Premier currently serves to the west in Norfolk County from its Norwich location, and the Niagara Region to the east from its Smithville location.
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“Bringing the Heaslip’s team and the Hagersville location on board allows us to deepen our coverage and grow service to the customers in the area by leveraging the resources and sharing capabilities that we have been working hard to build over the last number of years,” Allan Dueck, president of Premier Equipment said.
The Hagersville location will bring Premier to a total of 10 locations, employing over 375 staff members serving dozens of communities across Southern Ontario. Premier Equipment said in the release it intends to assume operations with existing staff and facilities on April 14, 2025 , subject to all necessary approvals and final due diligence.